Vegan salad dressings cater to health-conscious and vegan consumers
Published: November 16, 2020
Re-emergence: November 18, 2025
Re-emergence: November 18, 2025
Trend - People with necessary or chosen dietary restrictions now have more variety in the packaged salad dressings they can consume, with brands in this space prioritizing plant-based, vegan alternatives to traditional dressings.
Insight - Many consumers associate veganism with health, and so seeing plant-based or vegan labels on packaged goods brings about positive associations for health-conscious consumers. Thus, vegan products aren't simply appealing to those who subscribe to the diet, but to those who prioritize healthy eating in general.
Insight - Many consumers associate veganism with health, and so seeing plant-based or vegan labels on packaged goods brings about positive associations for health-conscious consumers. Thus, vegan products aren't simply appealing to those who subscribe to the diet, but to those who prioritize healthy eating in general.
Workshop Question - How could your brand establish trust with its use of labels?
Trend Themes
-
Plant-based Dressings — The rise of plant-based diets and health-consciousness has led to the creation of a variety of vegan, dairy-free, and oat-based salad dressings.
-
Immunity-boosting Fermented Products — Consumers' increased focus on gut health has led to the development of fermented dressings that contain probiotics and have immunity-boosting properties.
-
Free-from and Health-focused Products — Brands are catering to consumers with dietary restrictions by creating sugar-free, gluten-free, and dairy-free dressings that are still flavorful and health-focused.
Industry Implications
-
Food and Beverage — The food and beverage industry can adapt the trend towards plant-based and fermented products to create innovative new dressings and dips.
-
Health and Wellness — The increasing focus on gut health and dietary restrictions provides opportunities for the health and wellness industry to create supplements and other products focused on digestive health.
-
Charity and Social Good — Companies like Newman's Own that donate profits to charity can promote social good and wellness while creating new product lines that cater to the needs of a broad range of consumers.
