Category
Lifestyle
Assisted Choices
Trend cluster
Category
Alternative
Dressing
Vegan salad dressings cater to health-conscious and vegan consumers.
4.5
Trend score
Trend
What is the Alternative Dressing trend?
Alternative Dressing: People with necessary or chosen dietary restrictions now have more variety in the packaged salad dressings they can consume, with brands in this space prioritizing plant-based, vegan alternatives to traditional dressings.
Insight
The consumer insight behind the Alternative Dressing trend
Many consumers associate veganism with health, and so seeing plant-based or vegan labels on packaged goods brings about positive associations for health-conscious consumers. Thus, vegan products aren't simply appealing to those who subscribe to the diet, but to those who prioritize healthy eating in general.
Trend themes
Themes within the Alternative Dressing trend
Three behaviours holding the trend together01
Plant-based Dressings
The rise of plant-based diets and health-consciousness has led to the creation of a variety of vegan, dairy-free, and oat-based salad dressings.
02
Immunity-Boosting Fermented Products
Consumers' increased focus on gut health has led to the development of fermented dressings that contain probiotics and have immunity-boosting properties.
03
Free-From and Health-Focused Products
Brands are catering to consumers with dietary restrictions by creating sugar-free, gluten-free, and dairy-free dressings that are still flavorful and health-focused.
Industry implications
What the Alternative Dressing trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can adapt the trend towards plant-based and fermented products to create innovative new dressings and dips.
For
Health and Wellness
The increasing focus on gut health and dietary restrictions provides opportunities for the health and wellness industry to create supplements and other products focused on digestive health.
For
Charity and Social Good
Companies like Newman's Own that donate profits to charity can promote social good and wellness while creating new product lines that cater to the needs of a broad range of consumers.
Workshop question
How could your brand establish trust with its use of labels?
Trend signals
Trend signals for Alternative Dressing
Trend score 4.5 out of 10, from popularity 68%, activity 42%, freshness 25%.
Popularity68%
Activity42%
Freshness25%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Alternative Dressing trend
13 featured examples from Apr 15, 2020 to Jun 20, 2024CategoryLifestyle
Versatile Refrigerated Salad Dressings
Health Nut Dressings are Making Their Grocery Store Debut
Expanding refrigerated sections in grocery stores emphasizes fresh, health-focused shopping experiences.
CategoryMarketing
Creamy Plant-Based Dressings
These Gotham Greens Dressings Come in Two Familiar Flavors
The food and beverage industry can produce plant-based dressings and package them as a healthy alternative to traditional dressings.
CategoryLifestyle
Free-From Salad Dressings
Marie's Refrigerated Salad Dressings are Plant-Based & Gluten-Free
Creating new plant-based and gluten-free products in the food and beverage industry.
CategoryLifestyle
Cold-Pressed Salad Dressings
La Presserie Introduces a New Set of Plant Based Dressings
Food manufacturers can explore the use of cold-pressed technology to create unique products, like La Presserie's salad dressings, to meet the growing demand for healthier and more…
CategoryLifestyle
Plant-Based Dill Dressings
Trader Joe's Vegan Creamy Dill Dressing Has a Herby Flavor
The food and beverage industry can capitalize on the trend for plant-based and vegan options by creating innovative dressings and sauces using plant-based ingredients.
CategoryLifestyle
Immunity-Boosting Fermented Dressings
Cleveland Kitchen Debuted Four New Fermented Dressings
Cleveland Kitchen's fermented dressings demonstrate an opportunity for the food industry to invest in creating more immune-boosting and probiotic-rich products to meet the growing…
CategoryLifestyle
Creamy Oat-Based Dressings
Bolthouse Farms' Plant-Based Dressings Contain Vegetable Blends
Opportunity for food and beverage industry to develop better plant-based and healthy options, catering to the growing demand from health-conscious consumers.
CategoryLifestyle
Creamy Oat Milk Dressings
Marzetti Simply Plant Based Dressings are Made with Alt Milk
Restaurants and fast-food chains can benefit from incorporating plant-based dressings with alternative milk ingredients into their menus to cater to a growing vegan and lactose-in…
CategoryLifestyle
Plant-Based Ranch Dressings
Hidden Valley Plant Powered Ranch is Free from Dairy and Eggs
Food and beverage companies can leverage the demand for plant-based and dairy-free products to develop new offerings.
CategoryLifestyle
Vegan Buttermilk Salad Dressings
'Mill It' Recently Launched Three New Plant-Based Salad Dressings
The food industry has an opportunity to innovate by introducing new plant-based dressings, incorporating high nutritional value ingredients, and catering to the growing plant-base…
CategoryMarketing
Versatile Vinaigrette Dressings
The BRIANNAS Home Style Garlic Vinaigrette Dressing is Vegan
Companies in the salad dressing industry can create competitive advantages by innovating and offering more variety and options catering to specific dietary requirements.
CategoryLifestyle
Flax Oil Dressings
Foods Alive's Organic, Cold-Pressed and Unrefined Dressings are Rich in Omegas
Developing innovative, nutritious and flavorful salad dressings appealing to consumers seeking healthy eating options.
CategoryMarketing
Mainstream Dairy-Free Dressings
The Newman’s Own Dairy-Free Salad Dressings are Health-Focused
Opportunity for food manufacturers to develop and produce a range of premium dairy-free salad dressings.
