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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,015 more

Alternative Dressing

Vegan salad dressings cater to health-conscious and vegan consumers

Trend - People with necessary or chosen dietary restrictions now have more variety in the packaged salad dressings they can consumer, with brands in this space prioritizing plant-based, vegan alternatives to traditional dressings.

Insight - Many consumers associated veganism with health, and so seeing plant-based or vegan labels on packaged goods brings about positive associations for health-conscious consumers. Thus, vegan products aren't simply appealing to those who subscribe to the diet, but to those who prioritize healthy eating in general.
Workshop Question - How could your brand establish trust with its use of labels?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 30 Examples:
28,472 Total Clicks
Date Range:
Apr 20 — Nov 20
Trending:
New and Untested
Consumer Insight Topics:

Featured Examples

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