Bolts is a new line of functional shots from Bolthouse Farms that offers two-ounce solutions for everything from energy, immunity and digestion to general wellness. Each kind of shot boasts a different kind of ingredient to support the desired function, such as anti-inflammatory turmeric in the immune-boosting shot, probiotics in the shot for digestion and caffeine in the energizing Bolts.
While Bolthouse Farms makes a variety of full-sized drinks that are fortified with protein, packed with vegetables or made with real coffee, these ultra-portable shots have the potential to support individuals who are looking for ways to support the body's natural functions on the go with a beverage in a size that can rapidly be consumed.
What's Driving This Trend
- Functional Shots
- The trend of producing functional shots providing consumers with two-ounce solutions for health benefits, including energy, immunity, digestion, and general wellness.
- Personalized Nutrition
- The trend of offering customized nutrition shots to target specific health needs of customers.
- Sustainable Wellness
- The trend of incorporating eco-friendly and sustainable ingredients in health shots to promote not only individual wellness, but the wellness of the environment.
Who This Affects Most
- Beverage Industry
- The trend towards functional shots provides an opportunity for the beverage industry to innovate and expand their product lines to cater to health-conscious consumers.
- Nutritional Supplements Industry
- The trend towards personalized nutrition and functional shots provides an opportunity for the nutritional supplement industry to create new products to meet the specific health needs of customers.
- Sustainable Packaging Industry
- The trend towards incorporating eco-friendly and sustainable ingredients in health shots provides an opportunity for the sustainable packaging industry to collaborate with the beverage and nutritional supplement industries to create more sustainable products.
