Fluidly Genderless Fashions

These Dries Van Noten SS20 Pieces are Airy and Ideal for Warm Weather

Many consumers are welcoming the arrival of more fluid fashion styles as strict societal perceptions about gender continue to dissolve, which is exactly what's at work with these Dries Van Noten SS20 pieces. The styles are characterized by their airy, nonconforming aesthetic that's ideal for warm weather and wearers of any gender to don. Each style features V-neck collars, vented side-seams and a semi-sheer design that's perfectly flowing for wear on its own or overtop of additional pieces, if desired.

The Dries Van Noten SS20 pieces help to further convey the way that fashion is quickly adapting to changing consumer dressing habits and offering styles that aren't limited to the traditional binary options that have dominated for years.

Image Credit: SSENSE

Fluid Fashion Styles
Fluid fashion styles are becoming more popular as strict societal perceptions about gender dissolve, creating disruptive innovation opportunities for inclusive clothing lines.
Nonconforming Aesthetic
The nonconforming aesthetic of Dries Van Noten SS20 pieces presents a disruptive innovation opportunity to create genderless fashion that is ideal for warm weather and suitable for wearers of any gender.
Adapting to Changing Consumer Dressing Habits
Fashion brands are quickly adapting to changing consumer dressing habits by offering styles, like the Dries Van Noten SS20 pieces, that challenge traditional binary options and cater to a wider range of gender identities.

Who This Affects Most

Fashion
The fashion industry has the opportunity to embrace and capitalize on the trend of fluid fashion styles by developing inclusive and genderless clothing lines.
Apparel Manufacturing
Apparel manufacturers can seize the opportunity to produce nonconforming clothing with a focus on airy and flowing designs, catering to diverse gender identities and preferences.
Retail
Retailers can tap into the trend of adapting to changing consumer dressing habits by curating and promoting gender-inclusive fashion options like the Dries Van Noten SS20 pieces.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 23%
Freshness 9%

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