Ethical or "clean" meat and produce boxes help support local economies
Trend - Produce and meat delivery services are prioritizing ethical consumption with a focus on local sourcing, humane farming practices and/or clean-eating. These delivery boxes cater to health-conscious consumers.
Insight - As delivery services grow in popularity amidst the ongoing pandemic, people are searching for healthy options rather than ones focused solely on convenience. Now that staying at home seems to be an indefinite part of the lives of people who are taking COVID-19 seriously, at-home food options have to prioritize nutrition and be aligned with consumers' personal values in order for people to become regular customers.
Insight - As delivery services grow in popularity amidst the ongoing pandemic, people are searching for healthy options rather than ones focused solely on convenience. Now that staying at home seems to be an indefinite part of the lives of people who are taking COVID-19 seriously, at-home food options have to prioritize nutrition and be aligned with consumers' personal values in order for people to become regular customers.
Workshop Question - How does your brand prioritize health and ethical consumption?
Trend Themes
-
Ethical Consumption Delivery Services — Delivery services are prioritizing ethical consumption, with a focus on local sourcing, humane farming practices and/or clean-eating.
-
Convenient Customization — Delivery services are offering customization options for consumers where they can create and modify their own meal plans according to their preferences.
-
Sustainable and Local Meat/fish Delivery — Subscription services are promoting more regional meat and fish supply chains with a focus on sustainability and ethically sourced products.
Industry Implications
-
Food and Grocery Delivery — This industry has seen significant growth during the pandemic; businesses can capitalize on offering ethical and customizable products to cater to the health-conscious and sustainably aware consumers.
-
E-commerce and Retail — E-commerce and retail companies can replicate local delivery services to support small and independent farmers and businesses while offering localization, customization and emphasis on ethical consumption.
-
Logistics and Supply Chain Management — Businesses in this industry can provide support to local small and independent farmers while leveraging technology and innovative logistics systems to guarantee efficient and eco-friendly distribution of ethical produce.
