The Swizzels Fright Night Live event has been announced by the confectionery manufacturer to help consumers celebrate the holiday when staying at home this year for Halloween. The two-hour event will be live-streamed on the brand's website and social media channels, and is reported to be focused on providing family-friendly Halloween-themed entertainment. Participants can even take part in games and competitions throughout the event for a chance to win prizes.
New Product Development Brand Manager Claire Lee spoke on the upcoming Swizzels Fright Night Live event saying, "We know that Halloween will look a little bit different this year. Trick or treating and big parties can’t take place unfortunately, but that doesn’t mean families and friends can’t have fun and celebrate. We recently conducted some research to understand how consumers feel about celebrating Halloween this year, and it’s clear the majority of people are still keen to celebrate in some way.”
Why This Trend Is Growing
- Virtual Halloween Parties
- Virtual events have become increasingly popular due to the pandemic and can be expanded for future holiday celebrations.
- Family-friendly Entertainment
- With the rise of virtual events, there is an opportunity to pioneer new ways of providing family-friendly entertainment to consumers.
- Gamification of Virtual Events
- Integrating games and competitions within virtual events is a great way to engage participants.
Industries Being Reshaped
- Confectionery & Sweets
- Confectionery manufacturers have an opportunity to create virtual events and experiences for consumers during the holiday season that engages them with their brand.
- Entertainment
- Entertainment companies can offer their services to help develop and host more family-friendly virtual events, beyond just Halloween celebrations.
- Technology and Streaming Services
- There is a market for technology companies and streaming services to offer virtual event services to businesses and consumers looking to host events during the pandemic.
