White Castle Updated Its Retail Packaging for Branding Consistency
Riley von Niessen — January 28, 2021 — Marketing
References: qsrweb
In an effort to bring more attention to its retail offerings, White Castle announced an updated design for its slider packaging, which reflects the company's shift to more modern branding that features brighter colors and clear labeling alongside its classic white and orange logo.
The brand started rolling out its new slider packaging in late 2020, but aims to have all of its retail offerings feature the updated look by the end of March this year. With corresponding colors, the retail packaging clearly marks the different slider flavors, which include The Original, Classic Cheese, Chicken Breast, and Jalapeno Cheese.
American shoppers can find White Castle's pre-made sliders in the frozen food section within grocery stores.
Image Credit: Shutterstock / White Castle
The brand started rolling out its new slider packaging in late 2020, but aims to have all of its retail offerings feature the updated look by the end of March this year. With corresponding colors, the retail packaging clearly marks the different slider flavors, which include The Original, Classic Cheese, Chicken Breast, and Jalapeno Cheese.
American shoppers can find White Castle's pre-made sliders in the frozen food section within grocery stores.
Image Credit: Shutterstock / White Castle
Trend Themes
1. Modern Branding - Incorporating brighter colors and clear labeling can help update a brand's image for better consistency and recognition.
2. Distinctive Packaging - Developing unique, visually-appealing packaging can help a brand stand out and attract more attention.
3. Flavor Labeling - Clear and concise labeling of product varieties can improve customer experience and product recognition, especially in crowded retail environments.
Industry Implications
1. Fast Food - Other fast food chains could benefit from updating their packaging to better reflect a more modern brand image and stand out from competitors.
2. Frozen Foods - Other companies in the frozen food industry can improve customer experience by incorporating unique and clearer packaging designs with flavor labeling.
3. Retail Sales - Retail companies can improve their products' appeal by redesigning and modernizing their packaging and branding with clear labeling and visual appeal.
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