In an effort to bring more attention to its retail offerings, White Castle announced an updated design for its slider packaging, which reflects the company's shift to more modern branding that features brighter colors and clear labeling alongside its classic white and orange logo.
The brand started rolling out its new slider packaging in late 2020, but aims to have all of its retail offerings feature the updated look by the end of March this year. With corresponding colors, the retail packaging clearly marks the different slider flavors, which include The Original, Classic Cheese, Chicken Breast, and Jalapeno Cheese.
American shoppers can find White Castle's pre-made sliders in the frozen food section within grocery stores.
Image Credit: Shutterstock / White Castle
White Castle Updated Its Retail Packaging for Branding Consistency
Riley von Niessen — January 28, 2021 — Marketing