What is the trend of seasonal-shaped snacks?

Innovative brands can capitalize on the trend of offering limited-edition, festive-shaped snacks for special occasions, providing consumers with a fun and tasty way to celebrate.

What is the trend of interactive packaging?

Brands can incorporate games and interactive elements on their packaging to enhance the snacking experience and engage consumers on a deeper level.

What is the trend of healthy kids' snacks?

There is an opportunity for brands to create fun and playful snacks that are made with real and nutritious ingredients, catering to parents' desire for healthier options.

What are the implications for the food and beverage industry?

Food brands can explore the creation of seasonal-shaped snacks and incorporate interactive packaging to appeal to consumers looking for unique and engaging experiences.

What are the implications for the entertainment and toys industry?

Toy companies can collaborate with food brands to create interactive packaging that combines snack time with playtime, offering children a memorable and immersive experience.

What are the implications for the health and wellness industry?

Health-conscious brands can develop healthy and nutritious snacks for kids that still have an element of fun and playfulness, meeting the demands of parents seeking healthier options.

Playful Holiday Cheese Snacks : Strings & Things

Cheese-Paired Cracker Snack Packs Image 1

Halloween-Themed Cheese Products Image 1

Cheesy Wintertime Snack Products Image 1

Strings & Things Cheeshape Scareshapes and Wintershapes are Tasty

Michael Hemsworth — October 3, 2020 — Marketing

References: kerrygroup & foodbev

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The Strings & Things Cheeshape Scareshapes and Wintershapes have been unveiled by Kerry Foods as a new seasonal range of products for consumers that will provide them with a tasty way to celebrate the holidays this year.

The cheese snacks are a limited-edition offering that come in Halloween-inspired shapes for the Scareshapes version and winter-themed ones for the Wintershapes. Consumers will also be able to enjoy a range of games and jokes on the packaging that they can interact with as they snack.

Brand Manager Melissa Sargeant spoke on the new Strings & Things Cheeshape Scareshapes and Wintershapes saying, "We are committed to making kids snacks fun whilst reassuring parents with a range of healthy options, so as always, the new Scareshapes and Wintershapes Quirkies are made of real cheese providing a source of calcium for healthy bones."

Trend Themes

Seasonal-shaped Snacks — Innovative brands can capitalize on the trend of offering limited-edition, festive-shaped snacks for special occasions, providing consumers with a fun and tasty way to celebrate.
Interactive Packaging — Brands can incorporate games and interactive elements on their packaging to enhance the snacking experience and engage consumers on a deeper level.
Healthy Kids' Snacks — There is an opportunity for brands to create fun and playful snacks that are made with real and nutritious ingredients, catering to parents' desire for healthier options.

Industry Implications

Food and Beverage — Food brands can explore the creation of seasonal-shaped snacks and incorporate interactive packaging to appeal to consumers looking for unique and engaging experiences.
Entertainment and Toys — Toy companies can collaborate with food brands to create interactive packaging that combines snack time with playtime, offering children a memorable and immersive experience.
Health and Wellness — Health-conscious brands can develop healthy and nutritious snacks for kids that still have an element of fun and playfulness, meeting the demands of parents seeking healthier options.

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