The Strings & Things Cheeshape Scareshapes and Wintershapes have been unveiled by Kerry Foods as a new seasonal range of products for consumers that will provide them with a tasty way to celebrate the holidays this year.
The cheese snacks are a limited-edition offering that come in Halloween-inspired shapes for the Scareshapes version and winter-themed ones for the Wintershapes. Consumers will also be able to enjoy a range of games and jokes on the packaging that they can interact with as they snack.
Brand Manager Melissa Sargeant spoke on the new Strings & Things Cheeshape Scareshapes and Wintershapes saying, "We are committed to making kids snacks fun whilst reassuring parents with a range of healthy options, so as always, the new Scareshapes and Wintershapes Quirkies are made of real cheese providing a source of calcium for healthy bones."
Key Themes Behind This Trend
- Seasonal-shaped Snacks
- Innovative brands can capitalize on the trend of offering limited-edition, festive-shaped snacks for special occasions, providing consumers with a fun and tasty way to celebrate.
- Interactive Packaging
- Brands can incorporate games and interactive elements on their packaging to enhance the snacking experience and engage consumers on a deeper level.
- Healthy Kids' Snacks
- There is an opportunity for brands to create fun and playful snacks that are made with real and nutritious ingredients, catering to parents' desire for healthier options.
Where This Applies
- Food and Beverage
- Food brands can explore the creation of seasonal-shaped snacks and incorporate interactive packaging to appeal to consumers looking for unique and engaging experiences.
- Entertainment and Toys
- Toy companies can collaborate with food brands to create interactive packaging that combines snack time with playtime, offering children a memorable and immersive experience.
- Health and Wellness
- Health-conscious brands can develop healthy and nutritious snacks for kids that still have an element of fun and playfulness, meeting the demands of parents seeking healthier options.
