Moose Toys is expanding upon its range of innovative, award-winning toys with a new range of collectibles called Oh! My Gif. Introduced at the London Toy Fair, these new toys take inspiration from the looping movements of GIFs and take after some of the most popular animations. The characters in this collectible toy range are called GifBits and for the sake of surprise, they are only revealed once the packaging has been opened.
Also inspired by social media, the product packaging doubles as a backdrop for creating photos and videos, and the packs contain augmented reality cards that can be scanned using the Oh! My Gif mobile app to access a digital version of the collected character.
Image Credit: Moose Toys