Home furnishings are adapted with fitness-based functions
Trend - Furniture designers are now incorporating exercise machines or functions into standard home furniture items. These items include everything from home fitness benches to yoga training chairs, and can seamlessly transition from furnishings to fitness products.
Insight - Around the world, consumers have been limited in their ability to exercise at gyms and in public spaces like they once did. Government shutdowns and/or extra caution has forced consumers to be creative in how they maintain their fitness--particularly with spatial limitations and fewer resources at home. Brands that are able to offer consumers functional ways to ease this process are appealing to health-conscious consumers.
Insight - Around the world, consumers have been limited in their ability to exercise at gyms and in public spaces like they once did. Government shutdowns and/or extra caution has forced consumers to be creative in how they maintain their fitness--particularly with spatial limitations and fewer resources at home. Brands that are able to offer consumers functional ways to ease this process are appealing to health-conscious consumers.
Workshop Question - How will your brand adapt to the long-term changes in consumer behaviour that have come from significant disruption?
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Date Range:
Dec 18 — Nov 20
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This Quarter and Viral
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