Category
Lifestyle
Assisted Choices
Trend cluster
Category
Fitness
Furnishing
Home furnishings are adapted with fitness-based functions.
6.7
Trend score
Trend
What is the Fitness Furnishing trend?
Fitness Furnishing: Furniture designers are now incorporating exercise machines or functions into standard home furniture items. These items include everything from home fitness benches to yoga training chairs, and can seamlessly transition from furnishings to fitness products.
Insight
The consumer insight behind the Fitness Furnishing trend
Around the world, consumers have been limited in their ability to exercise at gyms and in public spaces like they once did. Government shutdowns and/or extra caution has forced consumers to be creative in how they maintain their fitness--particularly with spatial limitations and fewer resources at home. Brands that are able to offer consumers functional ways to ease this process are appealing to health-conscious consumers.
Trend themes
Themes within the Fitness Furnishing trend
Three behaviours holding the trend together01
Home Fitness Furniture
Furniture designers are now incorporating exercise machines or functions into standard home furniture items.
02
Multifunctional Exercise Furniture
Designers are creating versatile furniture products that can seamlessly transition from furnishings to fitness products.
03
Flexible Workout Furniture
New furniture designs elegantly incorporate athletic facilities into the home, maintaining style alongside functionality.
Industry implications
What the Fitness Furnishing trend means for industry
Where the trend changes the playbookFor
Furniture Industry
Collaborations between fitness and furniture brands redefine traditional home furnishings and create innovative functional wellness products that help maintain and improve fitness.
For
Sporting Goods Industry
Specialty products that offer a smart way for targeted exercises are becoming mainstream and gaining the attention of fitness enthusiasts. Fitness furniture products provide attractive opportunities with affordable price points.
For
Interior Design Industry
New interior design elements encourage integration of fitness and mental health-conscious products. Products with adaptable shapes that reflect users' space and style requirements give rise to innovation opportunities.
Workshop question
How will your brand adapt to the long-term changes in consumer behaviour that have come from significant disruption?
Trend signals
Trend signals for Fitness Furnishing
Trend score 6.7 out of 10, from popularity 96%, activity 97%, freshness 9%.
Popularity96%
Activity97%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Fitness Furnishing trend
4 featured examples from Dec 8, 2018 to Nov 22, 2020CategoryArt & Design
Flexible Fitness Furniture
The 'Kondition' Home Workout Furniture Bench Keeps Spaces Tidy
The furniture design industry can tap into the trend by creating versatile pieces that cater to the increasing demand for home workout furniture.
CategoryArt & Design
Functional Fitness Furniture
'The Groove' Exercise Bench Offers a Total-Body Workout
Disruptive Innovation Opportunity: Collaborate with fitness experts to integrate exercise functionality into furniture designs, revolutionizing the home fitness experience.
CategoryLifestyle
Multifunctional Fitness Furniture
The Conceptual 'Fitness Stool' Encourages Regular Workouts
The furniture industry has the opportunity to integrate fitness features into their products, providing customers with multifunctional workout furniture that is both aesthetically…
CategoryLifestyle
Inversion Yoga Training Furniture
The FeetUp Trainer Helps Yogis Fine-Tune Their Craft
Manufacturers of fitness equipment can develop specialized furniture solutions like the FeetUp Trainer to tap into the growing market of yoga practitioners.
