This new series of limited-edition Nutella jars was created in collaboration with Italy's board of tourism and supports the Ti Amo Italia campaign. More than 30 locations from across Italy are shown on the jars of Nutella, including beloved destinations like Lake Como.
While some of the colorful jars depict rows of colorful buildings and architectural marvels, others show gondolas, fields, other stunning natural scenes and winding roads.
At a time when most people can only dream of traveling to Italy, these packaging designs help fans of the chocolate hazelnut spread bring scenes of the country into their own homes. Beyond sharing beautiful artwork to appreciate and collect, the limited-edition Nutella jars also include QR code labels that virtually transport people to some of Italy's most popular tour destinations.
Image Credit: Nutella