Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pandemic
Routine
Consumers turn to apps to maintain and regulate their disrupted routines.
4.4
Trend score
Trend
What is the Pandemic Routine trend?
Pandemic Routine: With the lives of people around the world still affected by the ongoing pandemic, managing personal routines has become a focus for wellness brands. App that help users organize their lives, physical and mental wellbeing are becoming increasingly popular as a way to maintain routine amidst the pandemic.
Insight
The consumer insight behind the Pandemic Routine trend
The disruptions that the COVID-19 pandemic have brought to people's lives include everything from thrown-off sleep schedules to busier days that involve home care, childcare and schooling, and work--all at the same time. People are looking to manage these disrupted routines as best they can, and are turning to outside sources of organization for help.
Trend themes
Themes within the Pandemic Routine trend
Three behaviours holding the trend together01
Personalized Wellness Routine Apps
Individualized goal-setting and tracking apps that address mental and physical wellness goals amid the COVID-19 pandemic are becoming increasingly popular, signaling an opportunity for wellness and tech industries to leverage personalization and AI in designing engaging and effective digital solutions.
02
Holistic Well-Being Apps
Apps that offer a holistic approach to mental and physical health management, tracking a range of factors from emotions to habits, have become increasingly essential wellness resources for consumers seeking more control over their lifestyle. This presents an opportunity for businesses to tap into the growing trend of proactive health management and the integration of tech and wellness.
03
Pandemic-Impacted Sleep Trackers
Sleep tracking apps and tools that address pandemic-related sleep disruptions by tracking and analyzing changes in biological clocks are becoming more in-demand. This signals a prime avenue for businesses to provide personalized sleep management solutions to improve individuals' rest and recovery.
Industry implications
What the Pandemic Routine trend means for industry
Where the trend changes the playbookFor
Wellness App Development
Developing an app or platform that offers personalized mental and physical wellness goal-setting and tracking in real-time, utilizing AI and machine learning to offer customized lifestyle management plans that integrate with users' daily routines.
For
Health and Wellness Tech
Integrating personalized tech solutions into health and wellness plans, such as sleep aids, exercise and nutrition trackers, and mental health resources that utilize regulatory and tracking technology to enable users to manage their health with precision and accuracy.
For
Digital Health Research
Conducting research in the field of digital health to better understand how technology can be leveraged to monitor, manage, and improve health outcomes, including personalized tracking tools for sleep, exercise, nutrition, and mental health management.
Workshop question
How is your brand offering solutions for customers' disrupted routines?
Trend signals
Trend signals for Pandemic Routine
Trend score 4.4 out of 10, from popularity 70%, activity 54%, freshness 9%.
Popularity70%
Activity54%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Pandemic Routine trend
6 featured examples from Apr 8, 2020 to Feb 4, 2021CategoryLifestyle
Holistic Well-Being Apps
The 'Ladder' Personalized Wellness App Tracks Emotions, Thoughts and More
Disruptive innovation opportunity: Combine technology and wellness to create new products and services that empower individuals to take control of their health and well-being.
CategoryLifestyle
Personalized Wellness Routine Apps
The Care/of App is Just as Customized as Its Products
Disruptive innovation opportunity: Integrate personalized wellness apps into the wellness and fitness industry to provide customized experiences for consumers.
CategoryLifestyle
Limit-Setting Mobile Apps
The Moment Apps Prioritizes Consumer Mental Health Through Scheduling
The increasing demand for mobile apps that prioritize mental health, time management, and personalization create an opportunity for companies to develop innovative solutions in th…
CategoryLifestyle
Holistic Health-Tracking Apps
The myWW+ App Tracks Nutrition, Movement, Sleep, and Mindset Changes
Opportunity for app developers to create holistic health-tracking apps that offer comprehensive wellness solutions.
CategoryLifestyle
Pandemic-Impacted Sleep Trackers
The Social Rhythms App Helps Track One's Biological Clocks
The health and wellness industry can capitalize on disrupted sleep patterns by offering innovative sleep tracking devices, sleep aids, and personalized sleep solutions.
CategoryTech
Note-Capturing Productivity Apps
The 'Routine' App Helps Busy Professionals Accomplish More
The technology industry can create, develop, and market the latest productivity apps that can help people streamline their worklife.
