Consumers turn to apps to maintain and regulate their disrupted routines
Trend - With the lives of people around the world still affected by the ongoing pandemic, managing personal routines has become a focus for wellness brands. App that help users organize their lives, physical and mental wellbeing are becoming increasingly popular as a way to maintain routine amidst the pandemic.
Insight - The disruptions that the COVID-19 pandemic have brought to people's lives include everything from thrown-off sleep schedules to busier days that involve home care, childcare and schooling, and work--all at the same time. People are looking to manage these disrupted routines as best they can, and are turning to outside sources of organization for help.
Insight - The disruptions that the COVID-19 pandemic have brought to people's lives include everything from thrown-off sleep schedules to busier days that involve home care, childcare and schooling, and work--all at the same time. People are looking to manage these disrupted routines as best they can, and are turning to outside sources of organization for help.
Workshop Question - How is your brand offering solutions for customers' disrupted routines?
Trend Themes
1. Personalized Wellness Routine Apps - Individualized goal-setting and tracking apps that address mental and physical wellness goals amid the COVID-19 pandemic are becoming increasingly popular, signaling an opportunity for wellness and tech industries to leverage personalization and AI in designing engaging and effective digital solutions.
2. Holistic Well-being Apps - Apps that offer a holistic approach to mental and physical health management, tracking a range of factors from emotions to habits, have become increasingly essential wellness resources for consumers seeking more control over their lifestyle. This presents an opportunity for businesses to tap into the growing trend of proactive health management and the integration of tech and wellness.
3. Pandemic-impacted Sleep Trackers - Sleep tracking apps and tools that address pandemic-related sleep disruptions by tracking and analyzing changes in biological clocks are becoming more in-demand. This signals a prime avenue for businesses to provide personalized sleep management solutions to improve individuals' rest and recovery.
Industry Implications
1. Wellness App Development - Developing an app or platform that offers personalized mental and physical wellness goal-setting and tracking in real-time, utilizing AI and machine learning to offer customized lifestyle management plans that integrate with users' daily routines.
2. Health and Wellness Tech - Integrating personalized tech solutions into health and wellness plans, such as sleep aids, exercise and nutrition trackers, and mental health resources that utilize regulatory and tracking technology to enable users to manage their health with precision and accuracy.
3. Digital Health Research - Conducting research in the field of digital health to better understand how technology can be leveraged to monitor, manage, and improve health outcomes, including personalized tracking tools for sleep, exercise, nutrition, and mental health management.
