KrowdFit offers a new B2C wellness engagement platform that builds upon the brand's corporate rewards program, which saw over $2 million paid out to active members in the past four years. By bringing its technology to individual consumers, KrowdFit hopes to provide a motivating rewards system that encourages users to improve their health and wellness.
While many other rewards-based fitness programs specifically focus on weight loss, KrowdFit incentivizes users for completing daily wellness activities, which can include mindfulness, reaching their step goal, getting restful sleep, logging their food, or physical activity. As KrowdFit can connect to wearable devices like fitness trackers, users can simply pair the app with their device and then reap the rewards. For each activity that they log on the app, users become eligible to receive one of five cash giveaways.
Image Credit: KrowdFit