In an effort to support out of work creatives, fitness brand BLOK is offering 6-month memberships to BLOKtv - its online fitness platform to 5,000 artists. The new initiative aims to support these artists since many venues were forced to close amid the on-going pandemic. These artists can now access over 170+ on-demand videos ranging from HIIT, yoga, boxing, and dance–with additional content be updated weekly.
Ed Stanbury, the Co-Founder and CEO of BLOK, commented on the latest announcement, stating: “BLOKtv is more than just a temporary solution to lockdown – it’s an online community for creative thinkers who want to maintain a healthy mind and body. Community has always been at the heart of BLOK, and it’s our aim to provide a platform that both our instructors and creative communities can really feel part of.”
The new iniatiive will be promoted through #MoveForTheArts–a social media campaign alongside the launch of a film devised in collaboration with Pitch & Sync.
Image Credit: BLOK
What Makes This Trend Stand Out
- Online Fitness Platforms
- Disruptive innovation opportunities exist in creating specialized fitness platforms for specific industries or communities.
- Supporting Out of Work Creatives
- Disruptive innovation opportunities can be found in developing programs or initiatives to provide support and resources for unemployed artists and creatives.
- Community-focused Fitness
- Disruptive innovation opportunities lie in creating fitness platforms or classes that foster a sense of community and connection, specifically targeting specific groups such as creative thinkers.
Sectors Adopting This
- Fitness
- Innovative fitness brands can capitalize on the opportunity to offer free or discounted memberships to specific industries, such as artists, experiencing financial hardship.
- Arts and Entertainment
- There are opportunities for disruptive innovation in developing initiatives or partnerships that provide support and resources for out of work artists during challenging times like the current pandemic.
- Digital Media and Marketing
- Companies specializing in digital media and marketing can explore partnerships or campaigns that promote initiatives supporting creatives, such as the social media campaign #MoveForTheArts.
