Americana themes now come alongside eco-friendly production
Trend - Brands that rely heavily on Americana themes and inspirations are now prioritizing eco-friendly production and/or promotion in their products. These include everything from shoe purchases that result in tree-planting, to collections made from recycled fabrics.
Insight - As consumers become more aware of how their purchase habits negatively impact the environment, they seek out brands that prioritize ecological conservation. For the average consumer, this is particularly true for everyday items like reusable containers and clothing, as these are more cost-accessible than more macro eco-friendly investments.
Insight - As consumers become more aware of how their purchase habits negatively impact the environment, they seek out brands that prioritize ecological conservation. For the average consumer, this is particularly true for everyday items like reusable containers and clothing, as these are more cost-accessible than more macro eco-friendly investments.
Workshop Question - How is your brand making eco-conscious consumption accessible?
