Évoque Studio drops a new capsule for the Fall/Winter 2020 season, following up the Silhouette 01 series with the Silhouette 02. The concise collection is designed for the colder temperature and is showcased in a lookbook that follows the snowy theme. The inspiration behind the latest collection is to create a sense of comfort for a daily lifestyle through simplistic clothing.
The selection of apparel are made to be transformable, which ultimately allows it to be versatile in different settings. The designs include functional mesh materials as well as heavyweight cotton with a series of accessory options as well. This includes the crocheted bottle bags before being rounded out with items such as the silkscreened tee, parka with an attached bucket hat, vented vest, and more.
Image Credit: Évoque Studio
Key Themes Behind This Trend
- Adventure-themed Fashion
- Creating a narrative and unique customer experience through fashion can open doors to a wider audience and allow for innovative marketing strategies.
- Transformable Apparel
- Developing clothing that can adapt to different occasions and settings can address the issue of sustainability and cater to a wider range of customers.
- Simplistic Design
- Designing simple and comfortable clothing can tap into the growing trend of minimalist fashion and attract customers seeking functionality and versatility.
Where This Applies
- Fashion Industry
- Incorporating adventure and narrative elements into fashion can attract a younger audience and open up potential partnerships with outdoor and travel companies.
- Sustainable Fashion Industry
- Transformable clothing can address the issue of fast fashion and appeal to customers seeking eco-friendly options.
- Sports and Outdoor Industry
- Functional materials and design can attract customers seeking apparel for their outdoor and sports activities while also allowing for potential collaborations with fitness and sports brands.
