Timberland works in collaboration with Chinatown Market to work on a pair of lug shoes, which originally made its debut back in 1978. It has since been a staple silhouette for the brand, delivering effortless style and function. This time, it plays a role in Timberland's Fall/Winter 2020 selection with the help of the streetwear label.
The main design language is found at the print, featuring bold animal detailing throughout the upper. The materials used are sourced from tanneries rated silver specifically by the Leather Working Group due to its waste management. The construction is described to be genuine handsewn, which is a traditional method of making shoes. The uppers are genuinely handsewn and shaped to be well fitted and deliver longevity.
Image Credit: Timberland, Chinatown Market
Why This Trend Is Growing
- Animal Print Fashion
- The trend of bold animal prints seen on these loafers could extend to other fashion items, like bags and clothing, providing opportunities for customization and personalization.
- Sustainable Fashion
- The use of materials from silver-rated tanneries and traditional construction methods provides an opportunity for Timberland to expand its sustainable fashion offerings.
- Collaborative Fashion
- The collaboration between Timberland and Chinatown Market is a disruptive innovation opportunity for brands looking to combine streetwear and outdoor fashion trends.
Industries Being Reshaped
- Fashion
- Bold animal prints and sustainable materials could disrupt the fashion industry with new product offerings and an increased focus on sustainability.
- Shoe Manufacturing
- The resurgence of the lug shoe and the use of traditional construction methods could disrupt modern shoe manufacturing and lead to a renewed interest in handsewn shoemaking.
- Streetwear
- The collaboration between Timberland and Chinatown Market could inspire other streetwear brands to partner with outdoor and lifestyle brands to create unique fashion offerings.
