Category
Lifestyle
Assisted Choices
Trend cluster
Category
Expanded
Veganism
Southeast and East Asian countries are exploring vegan food and snack options.
3.9
Trend score
Trend
What is the Expanded Veganism trend?
Expanded Veganism: In some Southeast and East Asian countries, vegan snack and food options are becoming more popular as people experiment with their diets. These products include everything from vegan Thai custards to vegan bubble teas.
Insight
The consumer insight behind the Expanded Veganism trend
The global rise of veganism, or experimentation with vegan products and ingredients, comes as people turn to the restricted diet for environmental conservation or health-enhancing purposes. Consumers around the world are increasingly likely to be well-informed about how their purchase habits impact the environment and their personal wellbeing.
Trend themes
Themes within the Expanded Veganism trend
Three behaviours holding the trend together01
Rise of Veganism
As people turn to the restricted diet for environmental conservation or health-enhancing purposes, an opportunity exists for businesses to create sustainable, cruelty-free products and provide consumers with authentic vegan alternatives.
02
Convenience and Accessibility
As consumers' lives are becoming busier, an opportunity exists for businesses to develop products that make life more accessible, more convenient, and more enjoyable.
03
Ethnic-Inspired Plant-Based Foods
As consumers are looking for plant-based foods that cater to their cultural identity, an opportunity exists for businesses to create innovative ethnic-inspired, plant-based foods that appeal to a range of tastes and cultures.
Industry implications
What the Expanded Veganism trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Businesses can look to the rise of veganism and develop products that cater to consumers' dietary needs and promote sustainability and convenience.
For
Technology
An opportunity exists for technological innovations that make plant-based foods more accessible, affordable, and convenient for consumers.
For
Wellness and Health
Businesses can focus on wellness and health by developing products that cater to consumers' dietary needs and promote health-enhancing practices, such as plant-based diets and sustainable, cruelty-free options.
Workshop question
How is your brand adapting to the growth of alternative ingredients, foods and beverages?
Trend signals
Trend signals for Expanded Veganism
Trend score 3.9 out of 10, from popularity 59%, activity 45%, freshness 15%.
Popularity59%
Activity45%
Freshness15%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Expanded Veganism trend
8 featured examples from Aug 20, 2019 to Mar 2, 2023CategoryLifestyle
Plant-Based Sausage Snacks
Baicaowei's New Sausage Snacking Option is Smokey and Savory
Baicaowei's plant-based sausage snack is disrupting the traditional meat-based snack industry with an innovative product that appeals to consumers interested in healthy and sustai…
CategoryLifestyle
Vegan Bubble Tea Beverages
DaoHer's Bubble Tea in Cans is Paired with Creamy Oat Milk
Opportunity to create new products that cater to the growing demand for environmentally conscious plant-based beverages.
CategoryEco
Vegan Sea Urchin
Fuji Oil Holdings Develops the World's First a Vegan Sea Urchin Alternative
Food manufacturing companies can explore the production of vegan seafood alternatives, such as the vegan sea urchin, to appeal to the growing vegan market.
CategoryLifestyle
Small-Batch Vegan Korean Sauces
These Authentic Sauces Will Add a Subtle Kick to Any Barbecue Dish
Small-batch manufacturing creates an opportunity for companies to offer unique flavor offerings without investing in large-scale production.
CategoryBusiness
Instant Bubble Tea Kits
Tealise Debuted a Bulk Instant Bubble Tea Kit at Costco Wholesale Stores
The Tealise Instant Marbling Bubble Tea Kit Set is an example of how the food and beverage industry can create more convenient, on-the-go products that cater to a wider range of d…
CategoryLifestyle
Healthy East-Asian Sauces
'Wok of Life' Has Debuted Six New Vegan Asian-Inspired Cooking Sauces
Manufacturers of healthy and innovative cooking sauces can disrupt the industry by targeting a health-conscious market with sugar-free and vegan options.
CategoryMarketing
Dairy-Free Canned Custard Desserts
The Nature’s Charm Coconut Custard is Made in Thailand
Food production companies could potentially innovate on the production of vegan-friendly, gluten-free, and shelf-stable desserts like The Nature's Charm Coconut Custard.
CategoryLifestyle
Khanom Tako-Inspired Bubble Teas
Cha Bar in Bangkok Boasts New Flavors for 'Gin Jay' Vegan Fest
Bubble tea shops can capitalize on the growing demand for vegan-friendly bubble teas by offering innovative and delicious dairy-free options.
