Southeast and East Asian countries are exploring vegan food and snack options
Trend - In some Southeast and East Asian countries, vegan snack and food options are becoming more popular as people experiment with their diets. These products include everything from vegan Thai custards to vegan bubble teas.
Insight - The global rise of veganism, or experimentation with vegan products and ingredients, comes as people turn to the restricted diet for environmental conservation or health-enhancing purposes. Consumers around the world are increasingly likely to be well-informed about how their purchase habits impact the environment and their personal wellbeing.
Insight - The global rise of veganism, or experimentation with vegan products and ingredients, comes as people turn to the restricted diet for environmental conservation or health-enhancing purposes. Consumers around the world are increasingly likely to be well-informed about how their purchase habits impact the environment and their personal wellbeing.
Workshop Question - How is your brand adapting to the growth of alternative ingredients, foods and beverages?
Trend Themes
1. Rise of Veganism - As people turn to the restricted diet for environmental conservation or health-enhancing purposes, an opportunity exists for businesses to create sustainable, cruelty-free products and provide consumers with authentic vegan alternatives.
2. Convenience and Accessibility - As consumers' lives are becoming busier, an opportunity exists for businesses to develop products that make life more accessible, more convenient, and more enjoyable.
3. Ethnic-inspired Plant-based Foods - As consumers are looking for plant-based foods that cater to their cultural identity, an opportunity exists for businesses to create innovative ethnic-inspired, plant-based foods that appeal to a range of tastes and cultures.
Industry Implications
1. Food and Beverage - Businesses can look to the rise of veganism and develop products that cater to consumers' dietary needs and promote sustainability and convenience.
2. Technology - An opportunity exists for technological innovations that make plant-based foods more accessible, affordable, and convenient for consumers.
3. Wellness and Health - Businesses can focus on wellness and health by developing products that cater to consumers' dietary needs and promote health-enhancing practices, such as plant-based diets and sustainable, cruelty-free options.
