In an effort to cater to the increasing number of vegetarian, vegan, and flexitarian consumers, Whole Foods has expanded its product line to include vegan corned beef sandwiches. The vegan corned beef will be purchased from Mrs. Goldfarb’s Unreal Deli -- an authentic, plant-powered, and protein-rich meat alternative.
The vegan corned beef sandwiches will be sold in the grab-and-go section of Whole Foods' pre-made lunches. The snack will also feature Mrs. G’s vegan Russian dressing and green leaf lettuce atop a whole-grain seeded roll.
The vegan corn beef has become a fan-favorite in the United States. “When folks started tasting it, we were able to fool many into thinking they were eating real meat. That’s when we knew it was more than just a recipe, but a business, ” Jenny Goldfarb, the founder of Unreal Deli stated.