In an effort to cater to the increasing number of vegetarian, vegan, and flexitarian consumers, Whole Foods has expanded its product line to include vegan corned beef sandwiches. The vegan corned beef will be purchased from Mrs. Goldfarb’s Unreal Deli -- an authentic, plant-powered, and protein-rich meat alternative.
The vegan corned beef sandwiches will be sold in the grab-and-go section of Whole Foods' pre-made lunches. The snack will also feature Mrs. G’s vegan Russian dressing and green leaf lettuce atop a whole-grain seeded roll.
The vegan corn beef has become a fan-favorite in the United States. “When folks started tasting it, we were able to fool many into thinking they were eating real meat. That’s when we knew it was more than just a recipe, but a business, ” Jenny Goldfarb, the founder of Unreal Deli stated.
What's Driving This Trend
- Increasing Demand for Vegan Alternatives
- The rise of vegetarian, vegan, and flexitarian consumers has created a growing demand for plant-based meat alternatives, like vegan corned beef.
- Expansion of Plant-powered Protein
- The launch of Whole Foods' vegan corned beef sandwiches represents the continuous expansion of plant-powered protein options in the market.
- Authentic and Flavorful Vegan Options
- Mrs. Goldfarb's Unreal Deli's vegan corned beef provides an authentic and protein-rich meat alternative that can satisfy even meat lovers.
Who This Affects Most
- Grocery Retail
- Grocery retailers, like Whole Foods, can capitalize on the increasing demand for vegan alternatives by expanding their plant-based product offerings.
- Food Service
- Restaurants and food service providers can benefit from offering vegan corned beef sandwiches and other plant-based options to cater to the growing vegetarian and vegan customer base.
- Plant-based Food Manufacturing
- Companies that specialize in creating plant-based meat alternatives, such as Mrs. Goldfarb's Unreal Deli, have the opportunity to expand their product lines and reach a wider consumer market.
