In an effort to cater to Disney World visitors looking for the perfect way to document their visit, the happiest place on earth has debuted a photo-friendly new 'Purple Wall Slush' drink. Designed to match the park's iconic 'Purple Wall,' the new drink helps Disney World visitors take their vacation selfies to a whole new level.
The Purple Wall Slush is a new drink that perfectly matches the famous Purple Wall located inside Tomorrowland at Magic Kingdom. While the Instagramable wall is already a hit among park-goers, now aspiring influencers can coordinate their selfies by posing with a bright purple taro tea slushie. Made with tapioca boba pearls, whipped cream, and topped with a smattering of purple sprinkles, the violet-hued slushie is sure to be a hit among the park's social media-savvy crowd.
Image Credit: <i> Disney.</i>
What Makes This Trend Stand Out
- Photo-friendly Beverages
- Innovative drinks that are visually appealing and perfect for sharing on social media can attract young and social media-savvy customers.
- Color-coordinated Food and Beverages
- Matching food and drinks to iconic locations or objects can encourage customers to purchase them and increase brand loyalty.
- Park-inspired Beverages
- Creating unique drinks inspired by popular locations or landmarks within amusement parks can help promote a park's brand identity and create a memorable experience for visitors.
Sectors Adopting This
- Theme Parks
- Theme parks can leverage the popularity of unique and Instagrammable beverages to increase visitation and encourage social media sharing.
- Food and Beverage
- Businesses in the food and beverage industry can develop products that are designed to appeal to social media users looking to share their experiences on platforms like Instagram.
- Tourism
- Travel companies can promote unique and visually appealing food and drink experiences as part of their itineraries to attract younger consumers interested in exploring their destinations in creative ways.
