The Pimm’s Sundowner aperitif is the latest offering from the brand that will provide consumers with a new option to enjoy this summer. The product is being rolled out in 700ml bottles at a price point of £15 in the UK, and boasts raspberry and redcurrant flavors that are perfectly suited for a range of recipes. The spirit will be supported by the We Will Summer campaign that will be launching later this month.
Marketing Director at Diageo Adrienne Gammie spoke on the new Pimm’s Sundowner aperitif saying, "The early evening moment is continuously growing with 58% of consumers choosing to drink cocktails from 5-8pm. Pimm’s Sundowner has been created just for this occasion and appeals to the growing popularity of Spritz serves by providing people with a new way to spritz this summer.”