The RedLeg Rum Company Has Launched a Tropical Option
Michael Hemsworth — April 23, 2021 — Marketing
References: redlegrum & talkingretail
The RedLeg Rum Company has announced the arrival of RedLeg Tropical Rum that is hoped to build on the success of the brand's existing rum flavors. The spirit is reported to have a premium rum profile that is infused with the natural flavors of mango, guava and passionfruit, which will make it perfect for use in traditional cocktails as well as new recipes. The rum comes in a 700ml bottle, features a 37.5% ABV and is priced at £22.
The RedLeg Tropical Rum from the RedLeg Rum Company is arriving just in time for warmer weather and is likely to be a hit amongst consumers in the UK looking to craft premium cocktails that are perfectly summery.
The RedLeg Tropical Rum from the RedLeg Rum Company is arriving just in time for warmer weather and is likely to be a hit amongst consumers in the UK looking to craft premium cocktails that are perfectly summery.
Trend Themes
1. Tropical Rum Spirits - The launch of RedLeg Tropical Rum creates an opportunity for other premium rum brands to experiment with tropical flavors and expand their customer base.
2. Natural Flavor Infused Spirits - The success of RedLeg Rum Company's all-natural mango, guava, and passionfruit infused rum creates an opportunity for other spirits companies to jump on the natural flavoring bandwagon and attract health-conscious consumers.
3. Craft Cocktails at Home - The introduction of RedLeg Tropical Rum provides an opportunity for home bartenders to experiment with new tropical cocktail recipes and create unique drinks for their guests.
Industry Implications
1. Alcoholic Beverages - The launch of RedLeg Tropical Rum sets a trend for alcoholic beverage companies to experiment with new flavors and capitalize on changing consumer preferences for premium and healthier options.
2. Hospitality - The trend of consumers seeking premium and unique cocktails creates opportunities for bars, restaurants and hotels to create exciting new cocktail menus featuring tropical flavors.
3. Food and Beverage Retail - The introduction of RedLeg Tropical Rum presents an opportunity for food and beverage retail companies to expand their spirits offerings and cater to consumers looking for premium and unique tropical flavors.
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