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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,057 more

CBD Mask

CBD-based facial masks are growing in popularity

Trend - Brands in the skincare space, in regions where cannabis is legalized, are increasingly incorporating CBD into face masks. These masks offer the standard hydrating benefits, coupled with the anti-inflammatory benefit of CBD.

Insight - Consumers tend to view their skincare routines as a relaxing form of escapism that makes them feel like they're contributing to their overall health. They're likely to experiment with varying formats and ingredients in this space--particularly when those are natural and therefore more trustworthy. Thus, consumers turn to brands that are able to offer them the experience of their standard skincare routines, with more experimental additional features.
Workshop Question - How could your brand incorporate the benefits of cannabis into its product?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
43,738 Total Clicks
Date Range:
May 19 — Nov 20
Trending:
This Month and Average
Consumer Insight Topics:

Featured Examples

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