Category
Fashion
Scaled Restraint
4.0
Trend score
Trend
What is the CBD Mask trend?
CBD Mask: Brands in the skincare space, in regions where cannabis is legalized, are increasingly incorporating CBD into face masks. These masks offer the standard hydrating benefits, coupled with the anti-inflammatory benefit of CBD.
Insight
The consumer insight behind the CBD Mask trend
Consumers tend to view their skincare routines as a relaxing form of escapism that makes them feel like they're contributing to their overall health. They're likely to experiment with varying formats and ingredients in this space--particularly when those are natural and therefore more trustworthy. Thus, consumers turn to brands that are able to offer them the experience of their standard skincare routines, with more experimental additional features.
Trend themes
Themes within the CBD Mask trend
Three behaviours holding the trend together01
Incorporation of CBD Into Skincare Products
As the legalization of cannabis continues to expand, skincare brands are increasingly using CBD in their products to provide anti-inflammatory effects, which appeal to consumers looking for natural and beneficial skincare ingredients.
02
Customizable Skincare Routines
Consumers are seeking skincare products that can be tailored to their specific needs and preferences, such as anti-aging, hydration, or acne treatment.
03
Natural and Aromatherapeutic Skincare Ingredients
Consumers are drawn to skincare products that contain natural ingredients and have aromatherapeutic effects, as they view these products as effective and trustworthy.
Industry implications
What the CBD Mask trend means for industry
Where the trend changes the playbookFor
CBD Industry
The expanding CBD industry offers opportunities for skincare brands to innovate and develop new products incorporating the anti-inflammatory properties of CBD.
For
Skincare Industry
The cosmetic industry can benefit from incorporating CBD and natural and aromatherapeutic ingredients into their skincare lines to appeal to consumers seeking clean and beneficial products.
For
Nanotechnology
Innovations in nanotechnology can offer new opportunities for skincare brands to create products with higher efficacy through the use of nanofiber or invisibly thin materials.
Workshop question
How could your brand incorporate the benefits of cannabis into its product?
Trend signals
Trend signals for CBD Mask
Trend score 4.0 out of 10, from popularity 62%, activity 50%, freshness 9%.
Popularity62%
Activity50%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the CBD Mask trend
4 featured examples from May 9, 2019 to Aug 28, 2020CategoryFashion
CBD-Infused Face Masks
MĀSK Skincare's Face Sheet Masks Use CBD Oil to Address Aging, Acne & More
The skincare industry has an opportunity to embrace the rising demand for CBD-infused products and develop innovative solutions for various skin concerns.
CategoryFashion
CBD-Powered Face Masks
CBDfx's Calming Face Masks Soothe with CBD, Botanicals & Essential Oils
Disruptive innovation opportunity: Introducing CBD-infused products in the beauty and skincare industry to cater to the growing demand for natural and holistic beauty solutions.
CategoryFashion
CBD-Infused Face Masks
The Spotless CBD Sheet Mask Calm Signs of Inflammation for Clearer Skin
The skincare industry can explore incorporating CBD into their products to offer calming and anti-inflammatory solutions.
CategoryFashion
CBD Nanofiber Masks
CBDerma-Repair is the First-of-Its-Kind CBD Nanofiber Dry Facial Mask
The skincare industry can explore the integration of CBD-infused nanofiber masks to provide more effective and advanced skincare solutions.
