OBurger in Los Angeles
Marissa Brassfield — August 23, 2008 — Lifestyle
References: oburger.net & psfk
In a time-strapped, health-conscious society, organic fast food was bound to happen. Los Angeles-based OBurger is out to show consumers that organic, healthy fast food can be just as convenient as more calorie-clogging fast food options.
The logistics alone at OBurger are an impressive feat in restaurant innovation. The restaurant uses non-toxic cleaning supplies and packaging that is recyclable, compostable or biodegradable. The space features building materials made of reclaimed wood and lead-free paint.
The 100% organic menu is equally dedicated to the organic and sustainable cause. Grass-fed beef, vegan house-made veggie patties and free-range turkey burgers make up the eponymous burger selections. Shakes are sweetened with aseel dates and use vegan chocolate. Even the typical soda-and-juice selections are healthy, with Adina beverages, Purity fruit juices, healthy soda and kombucha tea. All condiments--ketchup, mustard, thousand island dressing, barbecue sauce, chipotle sauce--are house-made and 100% organic. There are even three vegan sauces: thousand island, barbecue and chipotle.
The logistics alone at OBurger are an impressive feat in restaurant innovation. The restaurant uses non-toxic cleaning supplies and packaging that is recyclable, compostable or biodegradable. The space features building materials made of reclaimed wood and lead-free paint.
The 100% organic menu is equally dedicated to the organic and sustainable cause. Grass-fed beef, vegan house-made veggie patties and free-range turkey burgers make up the eponymous burger selections. Shakes are sweetened with aseel dates and use vegan chocolate. Even the typical soda-and-juice selections are healthy, with Adina beverages, Purity fruit juices, healthy soda and kombucha tea. All condiments--ketchup, mustard, thousand island dressing, barbecue sauce, chipotle sauce--are house-made and 100% organic. There are even three vegan sauces: thousand island, barbecue and chipotle.
Trend Themes
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Organic Fast Food — The trend of offering organic fast food is growing due to the society's time constraints and health consciousness.
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Sustainable Packaging — The use of renewable and biodegradable packaging could disrupt traditional fast food packaging industry.
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Plant-based Options — The trend of offering more plant-based options is gaining popularity as more people adopt a vegan or flexitarian lifestyle.
Industry Implications
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Fast Food — Fast food restaurants can capitalize on the organic trend and offer healthier options that cater to the health-conscious consumer base.
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Packaging — The packaging industry could disrupt traditional fast food packaging with the introduction of more sustainable and eco-friendly options.
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Plant-based Foods — The food industry can tap into the trend of offering more plant-based options by creating innovative and delicious substitutes for meat and dairy products.
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