Cosmetic brands are being more experimental with their virtual experiences
Published: November 23, 2020
Re-emergence: December 11, 2025
Re-emergence: December 11, 2025
Trend - Distinct virtual experiences that are facilitated by cosmetic brands are on the rise as businesses look to balance customer and employee safety with their bottom line. Experiences include everything from virtual game pop-ups to virtual makeup studios.
Insight - Despite being restricted in the activities they can take part in outside the home, consumers around the world still crave the sense of normalcy that comes with simple things like experimenting with makeup and skincare. Many are turning to brands in this space that prioritize their health without sacrificing the playful nature of cosmetic experimentation.
Insight - Despite being restricted in the activities they can take part in outside the home, consumers around the world still crave the sense of normalcy that comes with simple things like experimenting with makeup and skincare. Many are turning to brands in this space that prioritize their health without sacrificing the playful nature of cosmetic experimentation.
Workshop Question - How could your brand balance safety and experience?
Trend Themes
1. Distinct Virtual Experiences - Cosmetic brands are facilitating distinct virtual experiences as businesses look to balance customer and employee safety with their bottom line, presenting an opportunity to explore new ways to enhance the virtual experience to suit the changing consumer needs.
2. Virtual Try-ons - With the shift in the cosmetic industry, virtual try-ons are on the rise and can provide new opportunities for extended customization, virtual makeup. testing, and augmented reality applications.
3. Playful Brand Engagement - Brands can incorporate playful engagement strategies with virtual travel destinations, exercise platforms, and gaming experiences in their marketing strategies to enhance consumer connection and build brand loyalty.
Industry Implications
1. Cosmetics - Cosmetic companies are leveraging technology to improve in-store and online experiences to create a safer shopping environment and improve customization to meet changing consumer needs.
2. Fitness - Fitness businesses can extend virtual services to include facial workouts, encouraging the development of virtual wellness offerings to drive engagement and revenue in uncertain times.
3. Retail - Virtual experiences can enhance product testing, allowing customers to make informed purchases despite the reduced in-store access to cosmetics professionals, and elevating the overall online shopping experience.
13 Featured, 110 Examples:
251,945 Total Clicks
Date Range:
Nov 20 — Jan 25
Trending:
Viral
Consumer Insight Topics:
