Burberry Beauty has launched a virtual try-on makeup counter to coincide with its latest collection, providing consumers with a tech-fueled way explore new looks without committing financially.
Prior to COVID-19, in-store makeup application was a common practice, with many cosmetic brands offering free samples and in-store testing stations. Now, this practice is rendered potentially harmful, resulting in Burberry having to adapt using creativity and technology. To try out the new collection, consumers can upload a photo of their face to the brand's website. From there, their facial shape and features will be analyzed, and a range of makeup products will be available to test out. What's more, is the virtual beauty studio provides tutorials so consumers can do the look themselves.
Image Credit: Burberry