Burberry Beauty has launched a virtual try-on makeup counter to coincide with its latest collection, providing consumers with a tech-fueled way explore new looks without committing financially.
Prior to COVID-19, in-store makeup application was a common practice, with many cosmetic brands offering free samples and in-store testing stations. Now, this practice is rendered potentially harmful, resulting in Burberry having to adapt using creativity and technology. To try out the new collection, consumers can upload a photo of their face to the brand's website. From there, their facial shape and features will be analyzed, and a range of makeup products will be available to test out. What's more, is the virtual beauty studio provides tutorials so consumers can do the look themselves.
Image Credit: Burberry
Key Themes Behind This Trend
- Virtual Makeup Try-on
- Virtual try-on makeup is becoming more popular as people look for safer and more convenient ways to explore new looks.
- Tech-driven Beauty Retail
- Technology is being used to create innovative beauty retail experiences that are safe and convenient for consumers.
- DIY Makeup Application Tutorials
- Virtual beauty studios are providing tutorials for consumers to learn how to do makeup themselves at home.
Where This Applies
- Cosmetics
- Cosmetic brands are using technology to create virtual try-on makeup counters for safer and more convenient exploration of their products.
- Retail
- Technology-driven virtual makeup studios are changing the way makeup is sold in retail settings.
- Beauty
- Virtual beauty studios are providing tutorials for consumers to learn how to do makeup themselves at home, disrupting traditional notions of beauty services.
