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Virtual Beauty Activations

Lancôme’s Virtual Pop-Up Aims to Reinvent The Future Of Beauty Retail

— November 20, 2020 — Business
L'Oréal-owned beauty giant Lancôme unveiled a new virtual pop-up shop experience exclusively in Singapore from August 28th to September 20th, earlier this year.

The virtual activation aimed to "reinvent the future of beauty retail post-COVID" and was a direct response to social distancing safety measures as a result of the global pandemic. The retail activation also spoke to growing consumer concerns surrounding safety in general and the increasing demand for contactless retail.

The virtual pop-up is Lancôme's first connected retail venture and follows in the footsteps of the brand's tech-enabled store launch last year. The retail space was the result of a partnership with Alibaba Cloud and involved a Hong Kong-based augmented reality experience for visitors.

Image Credit: Lancôme
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