Snack company Calbee developed an edible sleep aid strip called Nyumin that's designed to dissolve in the mouth and improve the quality of one's sleep. Nyumin is part of Calbee's vision for the future of food, Next Calbee, which supports the use of natural compounds. With this orange-scented strip, Calbee taps into the power of crocetin, an ingredient found in crocus and gardenia flowers, that's useful for enhancing sleep and decreasing fatigue.
In the form of a dissolvable strip, the sleep aid has the potential to be consumed by people of all ages, especially those who struggle to take sleep supplements in the form of capsules or tablets. The product has been in the works from Calbee Future Labo for years, due to the demand for sleep solutions.
Image Credit: Makuake
What's Driving This Trend
- Edible Sleep Aid Strips
- Opportunity: Develop innovative edible sleep aid strips using natural compounds to improve sleep quality.
- Next Calbee
- Opportunity: Explore the future of food by incorporating natural compounds into food products.
- Demand for Sleep Solutions
- Opportunity: Create new products and services that cater to the growing demand for sleep aids.
Who This Affects Most
- Snack Industry
- Opportunity: Introduce edible sleep aid strips as a new product category within the snack industry.
- Pharmaceutical Industry
- Opportunity: Collaborate with pharmaceutical companies to develop innovative sleep aid products.
- Wellness Industry
- Opportunity: Tap into the wellness industry by offering natural sleep solutions that promote overall well-being.
