After launching its Hello Dreams Sleep Strips in 2022, NuTraditions is preparing to introduce four new oral supplement strips at Natural Products Expo West 2023. The functional strips help to boost different aspects of health and well-being with themes like relaxation, focus, immune support and energy.
According to the Natural Marketing Institute, 38% of supplement users prefer alternative formats in place of pills and capsules. Thanks to their thinness and fast delivery system, the oral strip supplements are effective and useful for delivering the desired effect quickly.
The Calm Down relaxing strips, Energy Boost fatigue-fighting strips, Get Focus concentration strips and the Seasonal Defense immune support strips share the benefits of thoughtfully chosen herbal blends that tap into the expertise of founder Wilson Lau, the third generation of Nuherbs, the family-owned company and importer of Chinese herbs.
What's Driving This Trend
- Oral Supplement Strips
- The rise of alternative supplement formats opens up opportunities for innovative delivery systems like oral strips.
- Functional Strips
- Functional strips are an emerging trend in the supplement industry, offering targeted health benefits in easily-consumable formats.
- Herbal Blends
- The use of herbal blends in functional strips presents an opportunity to capitalize on growing consumer interest in natural remedies and plant-based medicine.
Who This Affects Most
- Supplement Industry
- The supplement industry can seize the opportunity to cater to growing consumer preference for alternative supplement formats and functional, targeted health benefits.
- Pharmaceutical Industry
- The pharmaceutical industry can partner with or invest in companies innovating oral supplement strips and other new delivery systems for traditional drug functionalities.
- Herbal Medicine Industry
- Companies specializing in herbal medicine can leverage the growing interest in natural remedies and plant-based nutrition to expand their offerings into functional supplement strips.
