Category
Lifestyle
Assisted Choices
Trend cluster
Category
Eco
Pandemic
Some pandemic-related products are prioritizing the environment.
5.0
Trend score
Trend
What is the Eco Pandemic trend?
Eco Pandemic: COVID-19's ongoing impact has also wreaked havoc on environmental efforts, with the rise in use of disposable PPE and other hygiene and medical products filling landfills. Some brands are taking it upon themselves to mitigate this effect with hygiene and PPE items that environmentally friendly.
Insight
The consumer insight behind the Eco Pandemic trend
The consumption of disposable items has grown this year, and so has eco-conscious consumers' concern about their impact on the environment. Knowing the long-term risks of pollution and waste, some consumers are looking for ways to mitigate their impact even though they've had to make some changes that aren't friendly to the environment.
Trend themes
Themes within the Eco Pandemic trend
Three behaviours holding the trend together01
Eco-friendly pandemic products
Consumers are looking for ways to mitigate their impact on the environment. Brands are taking it upon themselves to mitigate the issue as well.
02
Biodegradable and sustainable personal protective equipment
The increase in use of disposable PPE has led to sustainability and pollution concerns. Entrepreneurs are developing compostable and biodegradable PPE alternatives.
03
Plant-based medical tests
The rising demand for medical tests due to the COVID-19 pandemic has increased the use of plastic-based tests leading to ecological strains. Designers are developing eco-friendly biodegradable alternatives.
Industry implications
What the Eco Pandemic trend means for industry
Where the trend changes the playbookFor
Sustainability
Products and materials built with biodegradable materials or zero-waste principles, requiring less resources, and producing minimal environmental impact.
For
Eco-Friendly and Health
Businesses that combine environmental concerns with health awareness through biodegradable products and vaccines, PPE and medical equipment.
For
Technology
Companies that use innovative solutions to address sustainability and health challenges, such as plant-based materials, AI-powered supply chains, and other related technological offerings.
Workshop question
How is your brand prioritizing environmental protection?
Trend signals
Trend signals for Eco Pandemic
Trend score 5.0 out of 10, from popularity 76%, activity 65%, freshness 9%.
Popularity76%
Activity65%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Eco Pandemic trend
4 featured examples from May 27 to Aug 28, 2020CategoryEco
Biodegradable Face Masks
UBC Recently Launched Compostable, Made-in-Canada N95 Masks
The healthcare industry can embrace compostable face masks as a sustainable alternative to traditional single-use masks, promoting environmental responsibility while ensuring pati…
CategoryLifestyle
Hydrating Refillable Hand Sanitizers
OLIKA Hydrating Hand Sanitizer Helps Prevent Dry Hands
The health and wellness industry can benefit from producing hydrating hand sanitizers to meet the growing demand with added moisturizing benefits.
CategoryEco
Refillable Hand Sanitizers
Sanikind is a New, Sustainable Hand Sanitizer Helping Reduce Pollution
The personal care industry can leverage the trend of reusable hand sanitizers by developing more sustainable and eco-friendly products.
CategoryEco
Plant-Based Health Tests
This Biodegradable Medical COVID-19 Test Kit Breaks Down in 10 Weeks
The healthcare industry can leverage biodegradable medical tests and plastic-free PPE to reduce its environmental impact.
