Category
Lifestyle
Assisted Choices
Trend cluster
Category
Probiotic
Boost
Probiotic-based snacks and beverages offer natural energy boosts.
3.7
Trend score
Trend
What is the Probiotic Boost trend?
Probiotic Boost: Brands are offering alternative energy sources in the form of probiotic-based food and beverage items. These products include everything from energizing oat bars with probiotics, to mood-boosting powders.
Insight
The consumer insight behind the Probiotic Boost trend
When it comes to their personal health, consumers are often drawn to ingredients that are "natural" as they're perceived to be more nutritious and trustworthy. Experimenting with natural ingredients in the foods they consume allows them to find what works for them in terms of flavor, while still receiving the desired benefits.
Trend themes
Themes within the Probiotic Boost trend
Three behaviours holding the trend together01
Natural Energy Sources
Consumers are drawn to ingredients that are "natural" as they're perceived to be more nutritious and trustworthy, which has led to an increase in offerings of natural energy sources like probiotic-based food and beverages.
02
Gut Health and Wellness
Consumers' growing interest in gut health and wellness is influencing the introduction of different products that promote digestive balance, increased energy, and improved immune functions.
03
Convenient and Portable
Convenience and portability are becoming key priorities for consumers. Brands are responding to these needs by introducing new grab-and-go products like overnight oat bars and canned kombucha drinks.
Industry implications
What the Probiotic Boost trend means for industry
Where the trend changes the playbookFor
Food and Beverage
As consumers become increasingly health-conscious, the food and beverage industry should continue to develop innovative solutions that promote nutrition, wellness, and gut health.
For
Health and Wellness
The health and wellness industry can adopt the use of natural ingredients like probiotics, prebiotics, and resistant starches in the development of products that promote gut health and increased energy levels.
For
Sports and Nutrition
The sports and nutrition industry should explore the use of natural and convenient energy sources in its products to appeal to customers who lead active lifestyles and are looking for low-sugar, high-protein snacks.
Workshop question
How is your brand prioritizing functional alternative ingredients for its customers?
Trend signals
Trend signals for Probiotic Boost
Trend score 3.7 out of 10, from popularity 52%, activity 48%, freshness 9%.
Popularity52%
Activity48%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Probiotic Boost trend
6 featured examples from Mar 3, 2018 to May 19, 2020CategoryLifestyle
Mood-Boosting Prebiotic Powders
Uplift Food's 'Daily Uplifter' Supports Good Gut Health and More
The food and beverage industry can explore the development of functional food products that incorporate prebiotic fibers and resistant starches for mood management.
CategoryLifestyle
Overnight Oat Bars
CORE Energy Bars Contain Caffeine, Probiotics & Prebiotic Fiber
Disruptive innovation opportunity: Capitalizing on the growing trend of functional food products by creating innovative snacks that offer added health benefits.
CategoryLifestyle
Cleansing Prebiotic Beverages
Koso Cleanse is a Prebiotic Drink for Gut Health from R's KOSO
Opportunity for innovation in the development of prebiotic beverage products for gut health and immune support.
CategoryLifestyle
Gut Health Snack Bars
The Nutra Organics Coco Biotics Probiotic Energy Bar is Nutrient-Dense
Opportunity for health food companies to offer nutrient-dense snack bars that support gut health.
CategoryLifestyle
Caffeinated Kombucha Beverages
Brew Dr.'s Tropical Uplift Contains 130mg of Natural Caffeine
Disruptive Innovation Opportunity: Innovating and expanding offerings in the beverage industry by incorporating new ingredients and flavors to cater to evolving consumer preferenc…
CategoryMarketing
Energy-Boosting Oat Bars
The Grenade Reload Protein Oat Bar Comes in Three Flavor Options
Companies can expand their product lines by targeting fitness enthusiasts who prioritize protein and energy in their diet.
