Probiotic-based snacks and beverages offer natural energy boosts
Trend - Brands are offering alternative energy sources in the form of probiotic-based food and beverage items. These products include everything from energizing oat bars with probiotics, to mood-boosting powders.
Insight - When it comes to their personal health, consumers are often drawn to ingredients that are "natural" as they're perceived to be more nutritious and trustworthy. Experimenting with natural ingredients in the foods they consume allows them to find what works for them in terms of flavor, while still receiving the desired benefits.
Insight - When it comes to their personal health, consumers are often drawn to ingredients that are "natural" as they're perceived to be more nutritious and trustworthy. Experimenting with natural ingredients in the foods they consume allows them to find what works for them in terms of flavor, while still receiving the desired benefits.
Workshop Question - How is your brand prioritizing functional alternative ingredients for its customers?
Trend Themes
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Natural Energy Sources — Consumers are drawn to ingredients that are "natural" as they're perceived to be more nutritious and trustworthy, which has led to an increase in offerings of natural energy sources like probiotic-based food and beverages.
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Gut Health and Wellness — Consumers' growing interest in gut health and wellness is influencing the introduction of different products that promote digestive balance, increased energy, and improved immune functions.
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Convenient and Portable — Convenience and portability are becoming key priorities for consumers. Brands are responding to these needs by introducing new grab-and-go products like overnight oat bars and canned kombucha drinks.
Industry Implications
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Food and Beverage — As consumers become increasingly health-conscious, the food and beverage industry should continue to develop innovative solutions that promote nutrition, wellness, and gut health.
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Health and Wellness — The health and wellness industry can adopt the use of natural ingredients like probiotics, prebiotics, and resistant starches in the development of products that promote gut health and increased energy levels.
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Sports and Nutrition — The sports and nutrition industry should explore the use of natural and convenient energy sources in its products to appeal to customers who lead active lifestyles and are looking for low-sugar, high-protein snacks.
