The dramatic rise of time-poor consumers has bolstered the demand for convenience foods, which is seeing brands adapt and react with new offerings as seen with the new Nākd snack bar flavors. The new bar flavors includes Coffee & Walnut and Salted Caramel of which the former is set to be available exclusively from convenience stores to reinforce the convenient nature of the product. The low-cost bars can be purchased individually or in packs of four and come as the latest flavor announcement since January 2018.
Speaking on the Nākd snack bar flavors, Marketing Director for Natural Balance Foods Marina Love explained that, "Salted Caramel and Coffee & Walnut were the obvious next products for Nākd – our fans love the flavour combos and we trust their judgement wholly. It is our job to deliver a range of super tasty snacks that won’t compromise on being a healthy alternative. They are both perfect snacks for a tasty, nutritious treat on the go.”
What Makes This Trend Stand Out
- Convenience Foods
- Opportunity for brands to develop convenient snack options for time-poor consumers.
- Flavor Innovation
- Need for brands to continuously introduce new and exciting flavors to attract customers.
- Packaging Adaptation
- Brands can explore packaging designs that enhance the convenience and portability of snack bars.
Sectors Adopting This
- Food & Beverage
- Opportunity for food and beverage companies to create convenient, flavorful snack bars.
- Retail
- Convenience stores can benefit from offering exclusive snack bar flavors to cater to time-poor consumers.
- Packaging
- Packaging companies can develop innovative solutions to make snack bars more convenient for on-the-go consumption.
