Currant-Filled Beetroot Bars

Nature Line's Free-From Vegan Bar Shares a Snack with No Added Sugar

Nature Line's raw vegan bar with beetroot and red currant filling is a free-from snack option. The snack bar is made without added sugar and boasts a formula that's additionally free from gluten, soy, grains, GMO ingredients and dairy. The date-based bar is packed with dried mulberries and currants, as well as a few vegetables like dried carrots, as well as rosemary extract.

Brightly colored and nutrient-dense, beets are emerging as a new superfood in the form of everything from powdered supplements to salsas and latte mixes. At the same time, consumers are seeking out free-from snacks—which have made it into the mainstream and no longer just appeal to those who are following certain kinds of specialty diets—for their ability to share all-around better-for-you benefits for one's health and well-being.

Emerging Superfood: Beets
Opportunity to develop innovative beet-based products and supplements.
Free-from Snacks
Potential to create new snack options that cater to dietary restrictions and health-conscious consumers.
Mainstream Appeal of Specialty Diets
Chance to capitalize on the growing market of consumers seeking specialty diet-friendly products.

Industries Being Reshaped

Food & Beverage
Opportunity to create new beet-based products and free-from snack options.
Health & Wellness
Potential to develop innovative superfood supplements and products for health-conscious consumers.
Specialty Diets
Chance to provide a wide range of specialty diet-friendly products that cater to different dietary restrictions.
SCORE
2.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 16%
Freshness 8%