Hail Merry is a snack brand started by Susan O'Brien and it is entirely plant-based and branded to target Millennials as a focus. The label's formula is spotlighted by its tarts, which take familiar treats made into a plant-based recipe for more inclusive taste palettes.
The snacks are notably refrigerated to keep it at its best quality and includes flavors such as sweet potato, dark chocolate, peanut butter, meyer lemon, key lime, mint chocolate, dark chocolate espresso, and chocolate almond butter. O'Brien talks about the approach of offering healthier alternatives to the sweet snacks on the market currently. She states, "we like to say [to consumers,] step away from the candy, grow up and move over here to the future of intelligent snacking. I like to think that we're engineering palettes away from that super sugary candy experience."
Image Credit: Hail Merry