Justin's is known for making a variety of nut snacks and creamy nut butters and now it is venturing into the creation of refrigerated plant-based bars featuring almond butter. The gluten-free and dairy-free protein bars are made to be "deliciously chilled" and are being introduced in flavors like plain Almond Butter, Honey Almond Butter and Chocolate Chip Almond Butter. Each of these conveniently packaged chilled bars provides nine to 10 grams of plant-powered protein.
The brand is passionate about using high-quality, locally sourced natural ingredients and Justin's target consumers share similar values. Rather than purchasing shelf-stable protein bars that may contain preservatives and unnatural ingredients, health-conscious consumers are looking for freshness-focused products with clean, preservative-free recipes in the chilled section of stores.
Image Credit: Justin's