The Peperami Beef Bar has been launched by Jack Link's in the UK as a new on-the-go meat snack option for consumers that will offer them a way to stave off hunger between meals or continuously snack throughout the day.
The meat snacks are a blend of beef and pork, and contain just 69 calories along with 5.9 grams of protein per 100 gram serving. The meat bars are targeted towards nutritionally aware shoppers who are looking for a potential alternative to sweet varieties that presently dominate the snack bar sector.
Marketing Manager at Peperami Pavan Chandra spoke on the Peperami Beef Bars saying, "We are excited to expand the Peperami portfolio and introduce our new Peperami Beef Bar to the category, providing consumers with a convenient protein kick. As the category continues to evolve and grow, retailers can capitalize on the opportunity to drive sales in their snacking category by responding to consumer trends, providing shoppers with a healthier alternative to crisps and confectionary.”