Sparkling apple cider vinegar brand Vina is relaunching its ACV drinks this month, introducing consumers to refreshed branding, packaging and more balanced fruit and botanical flavors. Appealing to consumers who are passionate about health and wellness, the brand makes blends of organic apple cider vinegar, sparkling water and juice in varieties like Lemon Ginger, Orange Turmeric, Raspberry Lime and Tart Cherry Rooibos that are low in sugar.
According to Alex Matthews, who is relaunching the brand, apple cider vinegar beverages are "about to be a category as big as kombucha is because ACV as an ingredient is a commodity. There’s no mystery around it. It’s an ingredient that your parents know and trust, that has been used in kitchens around the world for centuries."
Image Credit: Vina