There's a new addition to the versatile Bragg Apple Cider Vinegar Blends range for modern, health-conscious consumers, and the Bragg Pineapple Turmeric Apple Cider Vinegar Blend is tropical, earthy and benefit-packed. Bragg's Bragg's signature organic, raw, unfiltered ACV is already beloved for its functional benefits and this blend builds on it with a powerhouse ingredient associated with digestive support, plus a juicy, bright fruit flavor.
"According to recent trends, over 70% of consumers say they're more likely to stick to a wellness routine when it tastes good, and tropical flavors like pineapple are seeing double-digit growth in functional beverages," reported Rona Williams, Senior Director of Strategic Innovation at Bragg.
This flavor-forward formula is ready to be taken as a wellness shot, blended into smoothies, used to craft refreshing mocktails, and much more.
What's Driving This Trend
- Functional Flavor Doubles
- As wellness routines become more popular, the rise in tropical flavors combined with functional ingredients like apple cider vinegar reflects a double-digit growth in the beverage sector.
- Digestive Health Focus
- Products emphasizing digestive health benefits are increasingly in demand, especially when innovative ingredients like turmeric are blended to enhance natural wellness offerings.
- Versatile Beverage Formulas
- The creation of versatile beverage formulas capable of transforming from wellness shots to smoothie ingredients showcases the expanding applications of functional drink products.
Who This Affects Most
- Functional Beverages
- The functional beverage industry is seeing disruption through the integration of flavorful superfoods and health-supporting ingredients that appeal to consumer taste preferences.
- Wellness Products
- The wellness product industry is being reshaped by the introduction of flavor-rich offerings that align with consumer desires for enjoyable, health-oriented consumables.
- Natural Health Supplements
- Innovative combinations of natural ingredients, like turmeric and pineapple, in supplement forms capture the growing interest in holistic health solutions.
