Category
Tech
Delegated Interfaces
Trend cluster
Category
WFH
Prosumer
Consumers who are working from home are opting-in for more powerful tech products.
4.3
Trend score
Trend
What is the WFH Prosumer trend?
WFH Prosumer: Prior to the COVID-19 pandemic specialized tech appealed to prosumers and professionals in the tech sector. Now, these products are becoming more accessible to everyday consumers who find themselves working from home for extended periods of time.
Insight
The consumer insight behind the WFH Prosumer trend
As many consumers continue to work from home due to the ongoing health pandemic, they are looking for ways to enhance their experience. This is connected to a desire to be comfortable in one's productivity, while also minimizing the risk of common issues pertaining to connectivity and presentation. Succeeding in this allows consumers to feel more confident in their day-to-day and to stay motivated during a difficult time.
Trend themes
Themes within the WFH Prosumer trend
Three behaviours holding the trend together01
Work from Home Tech
As more people are working from home due to the pandemic, specialized technology is becoming more accessible to ordinary consumers.
02
Advanced Networking Solutions
Prosumers are in need of high-speed networking solutions due to demands on the home network as a result of stay-at-home orders and social distancing requirements.
03
AI-Powered Video Conferencing
The Cisco Webex Desk Pro incorporates artificial intelligence to optimize the virtual conferencing experience for all participants.
Industry implications
What the WFH Prosumer trend means for industry
Where the trend changes the playbookFor
Technology
Tech companies can focus on producing products that cater to the personal needs of those working remotely.
For
Networking
Companies that specialize in networking can design and market solutions that meet the demands of prosumers' high-speed requirements.
For
Communications
Businesses that develop communication tools can create AI-powered conferencing systems that help optimize virtual meetings for remote teams.
Workshop question
How can your brand assist consumers or employees working from home?
Trend signals
Trend signals for WFH Prosumer
Trend score 4.3 out of 10, from popularity 55%, activity 63%, freshness 9%.
Popularity55%
Activity63%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the WFH Prosumer trend
5 featured examples from Sep 24 to Nov 25, 2020CategoryTech
WFH Photography Kits
The Pictar Stay Home Kits Help Users Stay Crisply Connected
Companies in the photography equipment industry can capitalize on the demand for products that enable consumers to enhance their photography and video conferencing experiences at…
CategoryTech
Powerful Port Expansion Peripherals
The HyperDrive GEN2 USB-C Docking Station Boasts 18 Ports
The HyperDrive GEN2 USB-C docking station is a disruptive innovation for the consumer technology industry, providing a way for professionals to keep all of their essential technol…
CategoryTech
WFH Tech Bundles
Sharp’s Technology Bundles Support Remote Workers
Businesses in the home office furniture industry can capitalize on the trend by offering ergonomic chairs and adjustable desks that provide comfort and support for remote workers.
CategoryTech
12-Stream Networking Routers
The Zyxel Armor G5 AX6000 WiFi 6 Router is Feature-Rich
The home networking industry can capitalize on the demand for robust solutions that provide ultra-fast wireless speeds and seamless network traffic handling.
CategoryTech
AI-Powered Video Conference Systems
The Cisco Webex Desk Pro Optimizes Virtual Conferencing
Disruptive innovation opportunity: Explore advancements in video conferencing technology by integrating AI, touchscreen interfaces, and high-resolution cameras.
