Consumers who are working from home are opting-in for more powerful tech products
Trend - Prior to the COVID-19 pandemic specialized tech appealed to prosumers and professionals in the tech sector. Now, these products are becoming more accessible to everyday consumers who find themselves working from home for extended periods of time.
Insight - As many consumers continue to work from home due to the ongoing health pandemic, they are looking for ways to enhance their experience. This is connected to a desire to be comfortable in one's productivity, while also minimizing the risk of common issues pertaining to connectivity and presentation. Succeeding in this allows consumers to feel more confident in their day-to-day and to stay motivated during a difficult time.
Insight - As many consumers continue to work from home due to the ongoing health pandemic, they are looking for ways to enhance their experience. This is connected to a desire to be comfortable in one's productivity, while also minimizing the risk of common issues pertaining to connectivity and presentation. Succeeding in this allows consumers to feel more confident in their day-to-day and to stay motivated during a difficult time.
Workshop Question - How can your brand assist consumers or employees working from home?
Trend Themes
1. Work From Home Tech - As more people are working from home due to the pandemic, specialized technology is becoming more accessible to ordinary consumers.
2. Advanced Networking Solutions - Prosumers are in need of high-speed networking solutions due to demands on the home network as a result of stay-at-home orders and social distancing requirements.
3. AI-powered Video Conferencing - The Cisco Webex Desk Pro incorporates artificial intelligence to optimize the virtual conferencing experience for all participants.
Industry Implications
1. Technology - Tech companies can focus on producing products that cater to the personal needs of those working remotely.
2. Networking - Companies that specialize in networking can design and market solutions that meet the demands of prosumers' high-speed requirements.
3. Communications - Businesses that develop communication tools can create AI-powered conferencing systems that help optimize virtual meetings for remote teams.
5 Featured, 45 Examples:
95,450 Total Clicks
Date Range:
Sep 20 — Nov 20
Trending:
Warm
Consumer Insight Topics:
