Chocolate snacks are infused with sleep-enhancing ingredients
Trend - Brands are offering multiple benefits in their chocolate offerings with ingredients that promote restful sleep. Products include everything from CBD-infused chocolate supplements to magnesium-infused chocolate treats.
Insight - For fitness and health-conscious consumers, there is now a greater understanding that strict dietary restrictions aren't the only way to be healthy. The landscape of the dieting industry is changing so that balance and personal wellbeing is more of a focus than dieting itself, and people are becoming increasingly open to the idea that long-term changes come with indulgence that's beneficial and adds balance to their lives.
Insight - For fitness and health-conscious consumers, there is now a greater understanding that strict dietary restrictions aren't the only way to be healthy. The landscape of the dieting industry is changing so that balance and personal wellbeing is more of a focus than dieting itself, and people are becoming increasingly open to the idea that long-term changes come with indulgence that's beneficial and adds balance to their lives.
Workshop Question - How could your brand better prioritize balanced indulgence for its customers?
