Category
Lifestyle
Assisted Choices
Trend cluster
Category
Relaxing
Confection
Chocolate snacks are infused with sleep-enhancing ingredients.
4.6
Trend score
Trend
What is the Relaxing Confection trend?
Relaxing Confection: Brands are offering multiple benefits in their chocolate offerings with ingredients that promote restful sleep. Products include everything from CBD-infused chocolate supplements to magnesium-infused chocolate treats.
Insight
The consumer insight behind the Relaxing Confection trend
For fitness and health-conscious consumers, there is now a greater understanding that strict dietary restrictions aren't the only way to be healthy. The landscape of the dieting industry is changing so that balance and personal wellbeing is more of a focus than dieting itself, and people are becoming increasingly open to the idea that long-term changes come with indulgence that's beneficial and adds balance to their lives.
Trend themes
Themes within the Relaxing Confection trend
Three behaviours holding the trend together01
Functional Ingredients
Chocolate products are infused with functional ingredients like CBD, magnesium, L-Theanine and saffron to promote sleep, calmness, focus and immune health.
02
Convenient Dosage Forms
CBD chocolates come in pre-portioned medallions and sleep chocolates in bite-sized servings, making it easy for consumers to control their intake and enjoy the benefits.
03
Ethical Sourcing
Brands offer cannabis-infused chocolates made with Fair Trade certified ingredients and source saffron extract for their sleep chocolates without pesticides from North Africa and Greece.
Industry implications
What the Relaxing Confection trend means for industry
Where the trend changes the playbookFor
Nutraceuticals
Brands are innovating in the nutraceutical industry with functional chocolate supplements that provide benefits like better sleep, immune health and focus.
For
Cannabis
The cannabis industry continues to expand with new product offerings like CBD-infused chocolates that offer consumers a convenient and delicious way to consume the cannabinoid.
For
Confectionery
The confectionery industry is seeing a shift towards more health-conscious offerings, with brands adding functional and sleep-promoting ingredients to their chocolate products.
Workshop question
How could your brand better prioritize balanced indulgence for its customers?
Trend signals
Trend signals for Relaxing Confection
Trend score 4.6 out of 10, from popularity 72%, activity 57%, freshness 10%.
Popularity72%
Activity57%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Relaxing Confection trend
7 featured examples from Mar 8, 2019 to Aug 27, 2021CategoryLifestyle
Functional Chocolate Supplements
Fx Chocolate Supports Immune Health, Focus, Sleep & More
The food and beverage industry has an opportunity to attract consumers by developing innovative and functional chocolate supplement products that offer targeted health and wellnes…
CategoryLifestyle
Sleep-Supporting Snacks
Goodnight's Bedtime Snack Contains Magnesium and L-Theanine
The snack food industry can capitalize on the trend of nighttime indulgences by creating new and unique products that combine the enjoyment of snacking with the benefits of sleep…
CategoryLifestyle
Functional CBD Chocolates
Good Day Chocolate's Products Support Sleep and Calm
The wellness industry can benefit from the growing popularity of functional CBD chocolates, especially with the trend towards natural remedies and personalized dosage.
CategoryLifestyle
Saffron-Powered Sleep Chocolates
Objectives Pairs GABA & Saffron in a Snack-Inspired Sleep Remedy
Disruptive innovation opportunity: Innovate within the wellness industry by creating innovative sleep products that cater to the growing demand for natural and effective remedies.
CategoryLifestyle
Fair Trade Cannabis Chocolates
Papa & Barkley's Cannabis-Infused Chocolates are Ethically Sourced
The cannabis industry can explore the potential of fair trade practices and ethical sourcing to appeal to conscious consumers.
CategoryMarketing
CBD-Infused Dessert Bars
These Kefla CBD Chocolates Can be Eaten or Mixed into Warm Milk
Wellness brands and companies can explore incorporating CBD-infused products into their existing product lines to tap into the growing demand for CBD.
CategoryMarketing
Individually Wrapped CBD Chocolates
Tauriga Sciences CBD Chocolate Medallions are 49 Calories Each
Opportunities for CBD companies to expand their product line and capture a larger market share through CBD-infused food products.
