Chocolate snacks are infused with sleep-enhancing ingredients
Trend - Brands are offering multiple benefits in their chocolate offerings with ingredients that promote restful sleep. Products include everything from CBD-infused chocolate supplements to magnesium-infused chocolate treats.
Insight - For fitness and health-conscious consumers, there is now a greater understanding that strict dietary restrictions aren't the only way to be healthy. The landscape of the dieting industry is changing so that balance and personal wellbeing is more of a focus than dieting itself, and people are becoming increasingly open to the idea that long-term changes come with indulgence that's beneficial and adds balance to their lives.
Insight - For fitness and health-conscious consumers, there is now a greater understanding that strict dietary restrictions aren't the only way to be healthy. The landscape of the dieting industry is changing so that balance and personal wellbeing is more of a focus than dieting itself, and people are becoming increasingly open to the idea that long-term changes come with indulgence that's beneficial and adds balance to their lives.
Workshop Question - How could your brand better prioritize balanced indulgence for its customers?
Trend Themes
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Functional Ingredients — Chocolate products are infused with functional ingredients like CBD, magnesium, L-Theanine and saffron to promote sleep, calmness, focus and immune health.
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Convenient Dosage Forms — CBD chocolates come in pre-portioned medallions and sleep chocolates in bite-sized servings, making it easy for consumers to control their intake and enjoy the benefits.
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Ethical Sourcing — Brands offer cannabis-infused chocolates made with Fair Trade certified ingredients and source saffron extract for their sleep chocolates without pesticides from North Africa and Greece.
Industry Implications
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Nutraceuticals — Brands are innovating in the nutraceutical industry with functional chocolate supplements that provide benefits like better sleep, immune health and focus.
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Cannabis — The cannabis industry continues to expand with new product offerings like CBD-infused chocolates that offer consumers a convenient and delicious way to consume the cannabinoid.
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Confectionery — The confectionery industry is seeing a shift towards more health-conscious offerings, with brands adding functional and sleep-promoting ingredients to their chocolate products.
