Eco-conscious brands are employing castor beans as ingredients in manufacturing
Trend - Companies are recognizing the potential of the castor bean as a functional material for manufacturing. Whether deployed as fabric or plastic, the plant is fast-growing, non-disruptive to the human food supply, and also water-saving.
Insight - Increasingly aware of the pitfalls of manufacturing and their own lifestyle carbon footprint, consumers are consistently looking for new alternatives that will allow them to be more eco-conscious and, therefore, be more comfortable when making purchasing decisions. This demand stems from an increase in the desire for education and awareness about the state of the planet, manufacturing, as well as the various plant-based and renewable solutions.
Insight - Increasingly aware of the pitfalls of manufacturing and their own lifestyle carbon footprint, consumers are consistently looking for new alternatives that will allow them to be more eco-conscious and, therefore, be more comfortable when making purchasing decisions. This demand stems from an increase in the desire for education and awareness about the state of the planet, manufacturing, as well as the various plant-based and renewable solutions.
Workshop Question - What further measures can your brand take to make the manufacturing process more eco-conscious?
