Category
Lifestyle
Assisted Choices
Trend cluster
Category
Upcycled
Bean
Eco-conscious brands are employing castor beans as ingredients in manufacturing.
5.7
Trend score
Trend
What is the Upcycled Bean trend?
Upcycled Bean: Companies are recognizing the potential of the castor bean as a functional material for manufacturing. Whether deployed as fabric or plastic, the plant is fast-growing, non-disruptive to the human food supply, and also water-saving.
Insight
The consumer insight behind the Upcycled Bean trend
Increasingly aware of the pitfalls of manufacturing and their own lifestyle carbon footprint, consumers are consistently looking for new alternatives that will allow them to be more eco-conscious and, therefore, be more comfortable when making purchasing decisions. This demand stems from an increase in the desire for education and awareness about the state of the planet, manufacturing, as well as the various plant-based and renewable solutions.
Trend themes
Themes within the Upcycled Bean trend
Three behaviours holding the trend together01
Castor Bean Sustainability
Companies are recognizing the potential of the castor bean as a functional material for manufacturing, and the trend is reflected in clothing, eyewear, and footwear products.
02
Plant-Based Materials
Manufacturers are using renewable materials made from organic matter to create bio-based products to address environmental concerns, such as the difficulty in recycling shoes made with plastic.
03
Mindful Manufacturing
Increasing consumer demands for eco-conscious products with transparent supply chains that adhere to rigorous labor and environmental standards are promoting mindful manufacturing practices.
Industry implications
What the Upcycled Bean trend means for industry
Where the trend changes the playbookFor
Sustainability Manufacturing
Manufacturers can use castor bean oil and other plant-based materials to create sustainable products, which addresses the increased demand for eco-conscious products reflecting ethical and environmental concerns.
For
Fashion & Apparel
The fashion industry can use plant-based materials to create innovative sustainable clothing, footwear, and accessory lines, fulfilling consumers' desires for eco-conscious products that are also aesthetically pleasing.
For
Eyewear & Accessories
Eco-conscious companies are creating eyewear and accessory collections made with renewable materials like powdered castor beans, offering an opportunity for manufacturers to create sustainable products for their customers.
Workshop question
What further measures can your brand take to make the manufacturing process more eco-conscious?
Trend signals
Trend signals for Upcycled Bean
Trend score 5.7 out of 10, from popularity 82%, activity 80%, freshness 11%.
Popularity82%
Activity80%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Upcycled Bean trend
9 featured examples from Oct 8, 2020 to May 9, 2023CategoryEco
Sustainable Castor Oil Fabrics
Mandala's Sustainable Yoga Collections are Chic and Eco-Conscious
Disruptive innovation opportunity: Incorporate sustainable materials, such as castor oil-based fabrics, into yoga apparel manufacturing to cater to eco-conscious consumers.
CategoryEco
Eco-Friendly Coffee Insoles
These Insoles are Made from Upcycled Coffee Cups & Bagasse
The footwear industry can incorporate eco-friendly materials to create sustainable and unique products.
CategoryEco
Plant-Based Performance Footwear
The Zen Run 01 is Vegan and Ethically Made
Disruptive innovation opportunity: Incorporate sustainable and plant-based materials into the manufacturing process of athletic footwear.
CategoryEco
Upcycled Ingredient Cookies
Fancypants Baking Co. Created a Line of Cookies to Reduce Food Waste
The food and beverage industry has the opportunity to reduce waste and improve sustainability by incorporating upcycled ingredients in their products, as demonstrated by Fancypant…
CategoryEco
Naturally-Made Sustainable Apparel
Inner Mettle Makes Clothing Out of Milk and Castor Bean
Inner Mettle's focus on eco-friendly fashion practices displays the opportunity for disruptive innovation in the fashion industry through the incorporation of sustainable material…
CategoryFashion
Reimagined Plant-Based Sneakers
Reebok's Nano X1 Vegan is a New Version of the Nano X1 Sneaker
The fashion industry can prioritize sustainable materials in athletic and casual wear to reduce environmental impact while maintaining style.
CategoryEco
Powdered Castor Bean Glasses
Rolf's Collection of 3D-Printed Eyewear is Eco-Conscious
The use of powdered castor beans in 3D-printed eyewear presents a disruptive innovation opportunity in the eyewear industry.
CategoryFashion
Sustainable Bean-Based Brushes
Tangle Teezer's Plant Brush is Made Out of 85% Castor Oil
Innovation in sustainable brushes and other personal care products offers a major opportunity for brands to meet consumer demand for eco-friendly alternatives.
CategoryEco
Recycled Component Denim
Decaf Denim Has a Range of Benefits for the Wearer and the Environment
The fashion industry has an opportunity to capitalize on the growing demand for sustainable fashion products like Decaf Denim.
