The Eco Edition Larry Sneakers are Made with Grape Skins, Stalks & Seeds
Laura McQuarrie — April 15, 2021 — Eco
References: mrporter & fashionunited.uk
The Eco Edition Larry Sneaker is a Mr Porter exclusive and it's an updated version of the brand's best-selling Larry sneaker that features an innovative and sustainable leather alternative. The eco-friendly version of this pristine sneaker launched under the Mr. P brand is made from VEGEA, which is "an Italian biomaterial made from repurposed grape skin, stalks and seeds that are a byproduct of wine production."
The sneakers are completed with Margom rubber soles that are made from 30% recycled materials, breathable onSteam microfibre lining and organic cotton laces.
Like Mr Porter, many footwear brands are updating some of their most popular styles so that they can be enjoyed with more sustainable materials, more conscious resource use and less waste.
The sneakers are completed with Margom rubber soles that are made from 30% recycled materials, breathable onSteam microfibre lining and organic cotton laces.
Like Mr Porter, many footwear brands are updating some of their most popular styles so that they can be enjoyed with more sustainable materials, more conscious resource use and less waste.
Trend Themes
1. Eco-friendly Footwear - Opportunity for sustainable fashion brands to utilize innovative and eco-friendly materials, such as repurposed grape skins, to appeal to conscious consumers.
2. Alternative Leather - Disruptive innovation opportunity for biomaterial companies to develop and market eco-friendly alternatives to traditional leather, like VEGEA made from wine production byproducts.
3. Circular Fashion - Trend towards circular fashion creates a window for brands, such as the Mr. P brand, to offer updated versions of their best-selling products with sustainable materials and less waste.
Industry Implications
1. Fashion - Fashion industry can utilize eco-friendly materials like repurposed grape skins to appeal to eco-conscious consumers and satisfy their growing demand for sustainability.
2. Footwear - Opportunity for footwear industry to develop and implement innovative sustainable materials, like VEGEA, and environmentally friendly production methods in their products.
3. Wine Production - Opportunity for wine production industry to use their waste materials, like grape skins, seeds and stalks, to produce VEGEA biomaterial and reduce waste while generating additional revenue.
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