'Reprise' is a brand that's out to change the face of activewear by helping to clean up the closets of consumers by doing away with plastic in favor of sustainable, plant-based clothing.
While there are many high-performance activewear garments that are powered by toxic chemicals, Reprise recognized a gap in the market for sustainable, athletic styles. As such, it launched a Kickstarter campaign to offer non-toxic styles suitable for everything from running and spinning to yoga and other physical activities.
The plant-based clothing pieces from Reprise are partially made with an eco-friendly material called Tencel, which is regenerated from the wood of eucalyptus and beech trees. Naturally, this material is cooling, sweat-wicking, resistant to the growth of bacteria, as well as hypoallergenic and biodegradable. As Reprise notes, "Tencel is often blended with polyester—but we are focused on using as much of the true natural ingredients as possible."
What's Driving This Trend
- Non-toxic Activewear
- Reprise is disrupting the activewear industry by offering non-toxic plant-based clothing made from sustainable materials like Tencel, providing a healthier and more environmentally-friendly alternative for consumers.
- Sustainable Fashion
- Reprise's use of Tencel, a regenerated material derived from eucalyptus and beech trees, showcases the growing trend of sustainable fashion and the demand for eco-friendly clothing options.
- Plant-based Materials
- The use of plant-based materials like Tencel in Reprise's activewear demonstrates the rising popularity of eco-conscious products and highlights the potential for innovation in developing more sustainable materials for various industries.
Who This Affects Most
- Activewear
- Reprise's non-toxic plant-based activewear is disrupting the traditional activewear industry by catering to consumers' demand for sustainable and healthier clothing options.
- Fashion
- The use of Tencel in Reprise's plant-based clothing showcases the potential for incorporating sustainable materials into the fashion industry, paving the way for more eco-friendly apparel options.
- Textile Manufacturing
- Reprise's use of Tencel derived from wood fibers in their plant-based clothing highlights the opportunity for disruptive innovation in the textile manufacturing industry by exploring alternative materials that are both sustainable and functional.
