Le Specs' Le Sustain Collection Takes an Eco-Conscious Approach
Australian eyewear brand Le Specs introduces its latest collection entitled Le Sustain and it is entirely eco-friendly and affordable as well. The capsule is entirely crafted using upcycled materials to reduce the brand's carbon footprint as much as possible to a larger goal. The silhouettes are chunky for a retro design language including the brand's existing D-Frame and Bandwagon design.
Notably, the frames are crafted from 23-77 blends of harvested meadow grass and recycled plastic materials. The color options include the neutral selections along with bright options of blue, green, orange and even a textured khaki lenses. Notably, the frames are also packaged in a recycled jersey pouch that was made from water bottles and sustainably sourced cotton materials printed with soy-based ink.
Image Credit: Le Specs
Notably, the frames are crafted from 23-77 blends of harvested meadow grass and recycled plastic materials. The color options include the neutral selections along with bright options of blue, green, orange and even a textured khaki lenses. Notably, the frames are also packaged in a recycled jersey pouch that was made from water bottles and sustainably sourced cotton materials printed with soy-based ink.
Image Credit: Le Specs
Trend Themes
1. Eco-friendly Accessories - The trend of using upcycled and sustainable materials in accessories, like eyewear, is creating disruptive innovation opportunities for brands to differentiate themselves while reducing their environmental impact.
2. Grass-based Materials - A trend towards incorporating natural materials like meadow grass into production processes can lead to new, innovative products that appeal to environmentally conscious consumers.
3. Affordable Sustainability - Brands are finding opportunities to disrupt traditional pricing models by offering eco-friendly options at affordable price points, making sustainability accessible to more consumers.
Industry Implications
1. Fashion - The fashion industry is exploring ways to incorporate sustainable materials and practices into their production processes, providing opportunities for disruptive innovation to emerge.
2. Eyewear - The eyewear industry is incorporating upcycled and natural materials, like meadow grass, into their design and manufacturing, which offers disruptive innovation opportunities to create eco-friendly products.
3. Packaging - With a growing demand for eco-friendly options, the packaging industry can explore using recycled materials and sustainable practices, offering opportunities for disruptive innovation in packaging solutions.
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