Sleek Functional Eyewear

Italian Eyewear Brand Koo Has Officially Launched Its Luce Capsule

Italian eyewear brand KOO has officially launched its LUCE capsule collection, inspired by the Italian word for light. The LUCE collection maintains the sleek structure of the brand's original best-selling Demos and Spectro models while incorporating fresh new colors. Designed with gravel and road cyclists in mind, both models feature a panoramic lens for increased clarity, four ventilation ports to minimize fogging, and anti-slip MEGOL elastomer temple inserts for added grip and comfort.

Available in vibrant Teal Blue, Red, and Violet, the LUCE frames are crafted from Grilamid, a high-performance polyamide developed and manufactured in Switzerland. The collection also features a panoramic polycarbonate Zeiss lens crafted in colors that offer clarity and safety when on the roads and trails. The LUCE collection combines style, functionality, and innovation, making it an excellent choice for cyclists seeking high-quality eyewear.

Functional Eyewear for Cyclists
Koo's LUCE capsule collection showcases innovation opportunities in the cycling industry by combining sleek design and comfort with essential safety features such as anti-slip inserts and panoramic lenses.
Grilamid Frames
The use of high-performance polyamide Grilamid in Koo's LUCE frames presents disruptive innovation opportunities in the eyewear industry due to its durability and versatility.
Panoramic Polycarbonate Lenses
Koo's LUCE collection's panoramic Zeiss lenses offer cyclists improved clarity and safety, presenting innovation opportunities for eyewear manufacturers in creating lenses with enhanced functionality.

Sectors Adopting This

Eyewear Industry
Koo's LUCE collection introduces disruptive innovation with its use of Grilamid frames and panoramic polycarbonate lenses.
Cycling Industry
Koo's LUCE collection creates innovative opportunities in the cycling industry with functional eyewear that caters to the safety needs of cyclists.
Manufacturing Industry
Koo's LUCE collection showcases the disruptive innovation opportunities offered by the use of materials like Grilamid in manufacturing durable and versatile eyewear.
SCORE
3.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 39%
Activity 56%
Freshness 16%