France-based labels Marine Serre and Vuarnet are launching another ‘Visionizer’ eyewear collection, bringing three new colorways of its sustainable bio-nylon frames and recycled mineral glass lenses. Inspired by climate change, the glasses feature Vuarnet’s ‘Lynx’ technology for added protection against the sun, in addition to a bi-layered mirror finish. Each frame boasts anti-glare and scratch-resistant properties and comes with matching sustainable packaging.
The new modern glasses will come in black, white/blue, and dirty tortoiseshell colorways, with each iteration perfectly matching the sporty Y2K-inspired trends that have been surfacing in mainstream fashion. Interested consumers can shop the second release from the Marine Serre x Vuarnet ‘Visionizer’ collection when it launches on July 28 on Marine Serre and Vuarnet’s websites.
Image Credit: Marine Serre
Why This Trend Is Growing
- Sustainable Eyewear
- There is an opportunity for disruptive innovation in the fashion industry by creating sustainably-made eyewear products.
- Climate-inspired Eyewear
- Eyewear brands can develop new products that incorporate protective technology against the sun and climate change inspired designs.
- Sporty Y2k-inspired Trends
- Companies can explore the opportunity of incorporating sporty Y2K-inspired designs into their product offering to cater to the growing consumer demand in the fashion industry.
Industries Being Reshaped
- Fashion
- The fashion industry has an opportunity to incorporate sustainable materials into eyewear product lines.
- Eyewear
- Eyewear companies can invest in developing protective technology to incorporate into their products, inspired by climate change trends.
- Retail
- Retailers can capitalize on the growing trend of sporty Y2K-inspired designs by offering products that appeal to this consumer demand in fashion.
