Reebok is introducing its Forever Floatride GROW as a plant-based performance running shoe that's designed to challenge some of the top performance running sneaker styles on the market. The innovative and sustainable footwear design from Reebok is set to launch in Fall 2020, representing an updated version of Reebok’s award-winning Forever Floatride Energy. The new and improved sneaker boasts an upper made from naturally biodegradable eucalyptus tree, a sockliner made with BLOOM algae foam, a natural rubber outsole and a lightweight, cushioned midsole that uses castor beans.
The unique, sustainably grown plant-powered materials used for the Reebok Forever Floatride GROW demonstrate the brand's commitment to reducing the amount of petroleum-based plastics used in the production of footwear.
Image Credit: Reebok
Key Themes Behind This Trend
- Sustainable Footwear
- Reebok's Forever Floatride GROW showcases the opportunities for sustainable materials, challenging traditional notions of performance running shoes.
- Plant-based Innovation
- Reebok's use of plant-powered materials, such as eucalyptus trees, BLOOM algae foam, and castor beans demonstrate disruptive innovation in the use of renewable resources in footwear manufacturing.
- Biodegradable Sneakers
- Reebok's introduction of biodegradable and naturally-sourced materials in their Forever Floatride GROW running shoe reflects the trend of utilizing eco-friendly products to reduce pollution and waste in the fashion industry.
Where This Applies
- Sportswear
- Sportswear companies can explore the potential of using sustainable materials, such as plant-based and biodegradable resources, for the production of their performance footwear, creating eco-friendly brands and products.
- Fashion
- Fashion brands can consider the impact of their production process by implementing eco-friendly materials, design, and manufacturing processes to reduce their carbon footprint and promote sustainability, as seen in the Forever Floatride GROW.
- Renewable Resources
- Companies that embrace the use of sustainable and renewable resources like plants and algae can innovate material science and manufacturing practices while contributing positively to the environment, setting a new industry standard.
