Sustainable yoga collections are certainly important for consumers who are fans of the sport. In this space, Mandala is a brand that offers functionality and aesthetics, while being mindful of the environment.
In the Spring of 2019, the company began using fabric made out of castor oil. As a result, its sustainable yoga collections rely on a bio-polyamide fabric that is "100% of plant origin." In order to produce this fabric, Mandala worked alongside Italian textile company Brugnoli.
According to its website, Mandala is the first brand to offer sustainable yoga collections that harness the functional and ecological properties of the castor bean plant. The silhouettes remain ultra-light, actively breathable, and comfortable with a four-way-stretch.
Image Credit: Mandala
Key Themes Behind This Trend
- Sustainable Yoga Collections
- Disruptive innovation opportunity: Develop innovative and eco-friendly materials for yoga apparel to meet the growing demand for sustainable activewear.
- Bio-polyamide Fabric
- Disruptive innovation opportunity: Explore the potential of bio-polyamide fabric made from plant origin materials as a sustainable alternative in the textile industry.
- Functional and Ecological Properties of Castor Bean Plant
- Disruptive innovation opportunity: Discover new ways to utilize the functional and ecological properties of the castor bean plant in various industries, such as fashion, cosmetics, and skincare.
Where This Applies
- Yoga Apparel
- Disruptive innovation opportunity: Incorporate sustainable materials, such as castor oil-based fabrics, into yoga apparel manufacturing to cater to eco-conscious consumers.
- Textile
- Disruptive innovation opportunity: Develop sustainable and plant-based alternatives to traditional textile materials in the fashion industry.
- Fashion
- Disruptive innovation opportunity: Embrace sustainable practices and materials in the fashion industry, especially in activewear and performance apparel categories.
