Dior's Zepeto Collab Lets Users Create 3D Beauty Avatars
Laura McQuarrie — July 20, 2021 — Fashion
References: twitter & cosmeticsbusiness
Zepeto is an app that lets users create a 3D animated version of themselves to use in in-app chatrooms and thanks to a collaboration with Dior, users can virtually try on looks created by Peter Philips, the luxury brand's Creative & Image Director. This partnership marks Zepeto's first beauty collaboration and with it, fans can discover nine iconic makeup looks.
Many fashion and beauty brands are venturing into the metaverse to engage new audiences and interact with fans outside of retail stores. This collaboration speaks to Gen Z and it also gives young consumers the chance to engage with content from the designer brand in an affordable way. With this collaboration, Dior is speaking directly to a younger generation of shoppers who want to outfit not only themselves but their virtual versions too.
Many fashion and beauty brands are venturing into the metaverse to engage new audiences and interact with fans outside of retail stores. This collaboration speaks to Gen Z and it also gives young consumers the chance to engage with content from the designer brand in an affordable way. With this collaboration, Dior is speaking directly to a younger generation of shoppers who want to outfit not only themselves but their virtual versions too.
Trend Themes
1. Virtual Makeup - As more customers interact with beauty brands in the metaverse, there's an opportunity to create more virtual makeup experiences.
2. 3D Avatars - The creation and use of 3D avatars in social apps and other digital spaces is on the rise, presenting opportunities for beauty brands to create customized avatars with virtual beauty looks.
3. Brand Collaborations - Partnerships between fashion & beauty brands and social apps provide new ways to reach younger audiences through immersive experiences and innovative marketing campaigns.
Industry Implications
1. Beauty - Innovative virtual makeup experiences could revolutionize the beauty industry by offering customers a new way to explore products and create customized looks.
2. Fashion - Social apps like Zepeto offer fashion brands an opportunity to create virtual clothing and accessories that customers can try on via their digital avatars.
3. Technology - As virtual reality and augmented reality continue to evolve, companies in the technology industry have an opportunity to develop new tools and platforms to support the growth of virtual makeup and other metaverse experiences.
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