B Yoga is a company that offers effective, durable and sustainable yoga mats that are geared toward providing users with the optimal support that they need throughout their practice. The company calls attention to one major key feature in its collections and that is the Grounded Grip, which allows users to have unparalleled control and be secure, whether their mat is wet or dry.
The Classic collection of B Yoga's sustainable yoga mats boasts two variants of the best-seller — the 'Everyday' which is a flexible, 4mm lightweight version that is ideal for those on-the-go, and the 'Strong' which is 2mm thicker. Now offered in Jasper Green, as well as in Deep Purple, Ocean Green, Charcoal, Deep Blue, Black, and Earth Rose, the sustainable yoga mats are offered in a variety of colorways to suit everyone's taste.
Image Credit: B Yoga
What's Driving This Trend
- Sustainable Yoga Mats
- There is an opportunity for disruptive innovation in the production of more eco-friendly materials and manufacturing processes for yoga mats.
- Grounded Grip Technology
- Developing new materials or technologies that improve the grip of yoga mats for more secure and stable practice could be a disruptive innovation opportunity.
- Lightweight and Portable Yoga Mats
- Creating mats that are even lighter and easier to transport for yogis on-the-go has the potential for disruptive innovation in the yoga industry.
Who This Affects Most
- Sporting Goods Industry
- The sustainable and eco-friendly attributes of yoga mats could be extended to other sports equipment and products for a disruptive innovation impact on the sporting goods industry.
- Fitness Apparel Industry
- Yoga mats and clothing are often used together, making it an opportunity to create more sustainable and innovative products for the fitness apparel industry.
- Wellness Industry
- As yoga is a part of the greater wellness industry, there is an opportunity for disruptive innovation in creating more sustainable and innovative products in this space, such as eco-friendly yoga mats.
