Like all new fashion collections that are being shared with the world, the Viktor & Rolf Haute Couture A/W 2020 collection was revealed in a different way than usual. In place of in-person runway shows, brands are favoring virtual runway experiences and digital films, and Viktor & Rolf chose the latter to show off its collection of "three wardrobes for three mindsets."
Each piece was created with the current reality in mind and the collection includes three silhouettes: a nightgown, a dressing gown and a coat. While the first set captures a sense of gloom with dark colors, the second set is all-pink and reflects conflicting emotions. The third set is all-white and adorned with hearts, representing our need for love and connection now more than ever.
Image Credit: Viktor & Rolf
Why This Trend Is Growing
- Virtual Runway Experiences
- Virtual runway experiences are becoming the preferred method for fashion brands to showcase new collections, offering disruptive innovation opportunities in creating immersive and interactive fashion shows.
- Digital Fashion Films
- Fashion brands are embracing digital films as a creative way to reveal their collections, presenting disruptive innovation opportunities in storytelling and visual presentation that can engage and inspire consumers.
- Emotive Fashion Collections
- Fashion designers are creating collections that reflect the current reality and evoke specific mindsets, providing disruptive innovation opportunities in using fashion as a means of self-expression and emotional connection.
Industries Being Reshaped
- Fashion
- The fashion industry can explore the potential of virtual runway experiences and digital fashion films to revolutionize traditional fashion shows and engage consumers in new and exciting ways.
- Film Production
- The film production industry has the opportunity to collaborate with fashion brands to create compelling and visually stunning digital films that showcase fashion collections and evoke strong emotions.
- Technology
- The technology industry can support the fashion industry by providing innovative tools and platforms for virtual runway experiences and digital film production, enabling disruptive innovation in the way fashion is showcased and consumed.
